Publicis LMA Promotes Alice Rinder and Coline Descamps-Dechelette to Lead the Agency
Publicis LMA has reshaped its leadership, promoting Alice Rinder and Coline Descamps-Dechelette to general management as part of a governance renewal aimed at driving the Publicis-owned agency's next phase of growth.
A Governance Renewal at Publicis LMA
Publicis LMA has announced a renewal of its governance, elevating Alice Rinder and Coline Descamps-Dechelette to general management. The move promotes two internal leaders into the agency's most senior operational roles as it looks to raise its ambitions.
It is a notable vote of confidence in home-grown talent at a time when much agency news is dominated by high-profile external hires and poaching between networks.
Why Internal Promotions Matter
Promoting from within signals cultural continuity and rewards people who already understand the agency's clients, teams and ways of working. It reduces the disruption and risk that often come with parachuting in outside leaders.
For Publicis, strengthening leadership inside a specialist unit also fits the group's wider strategy of building deep, connected capability across its network rather than treating agencies as interchangeable boxes.
Marketing Minute's Take
The best agencies treat leadership as something to be grown, not just bought. Internal promotions retain institutional knowledge, motivate ambitious staff and give clients continuity, which is often worth more than the buzz of a splashy external appointment.
For any business, the lesson is to build a visible path to the top. Talent stays where it can see a future, and a company known for promoting its own people finds it far easier to attract and keep the ambitious performers every organisation needs.
Quick FAQ
Who was promoted at Publicis LMA?
Publicis LMA promoted Alice Rinder and Coline Descamps-Dechelette to general management as part of a renewal of the agency's governance.
Why do internal promotions matter for agencies?
They signal cultural continuity, retain institutional knowledge and reduce the disruption of external hires, while giving clients stability and rewarding ambitious internal talent.
What's the wider takeaway?
Businesses that build a visible path to leadership find it easier to retain and attract ambitious people. Talent stays where it can see a future.
In a year of endless agency poaching, promoting from within is quietly powerful. It tells your best people there's a future here, keeps hard-won client knowledge in the building, and gives continuity that no external star hire can. The agencies that grow leaders, not just buy them, are the ones that last. — Daniel Nikolla, Founder of Merx Marketing
Companies that build a visible path to the top retain their best people — talent stays where it can see a future.
Can your most ambitious people see a clear path to the top of your organisation — or are they watching the exits?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: CB News, Stratégies, Publicis Groupe (September 2026).
Related reading
Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
Comments