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Asda is adopting Amazon’s Retail Ad Service across its online grocery and George platforms — the first UK retailer to do so — as the retail-media land grab intensifies.

KFC has begun rolling out its biggest brand overhaul in years — new typefaces, a refined Colonel and a bucket-led ‘Bucketverse’ system — starting in the UK and Ireland.

From Oliver poaching a TikTok creative chief to Grey winning Synechron and Weetabix hiring a new social agency, July’s UK agency moves reveal where the market is placing its bets.

Google has made Search Console ‘platform properties’ global and shipped new Ads controls. The theme: measuring and managing a brand that now lives across other people’s platforms.

Coral has become Birmingham City’s principal partner — its first front-of-shirt football deal in a century. It’s a neat case study in how gambling sponsorship is being reshaped.

Snapchat has opened its Marketing API to external AI agents and brought its Indy agency partner programme to the UK — the latest platform to let software buy and manage ads.

The latest AA/WARC Expenditure Report shows UK ad spend hit £11.7bn in Q1 2026 (+9.3%). But TV’s 0.8% headline hides a split: linear flat, addressable up 15.5%.

New CEO Cindy Rose is dismantling WPP’s holding-company structure in an 18-month, £500m restructure called Elevate28. Here’s what it means for UK clients and talent.

In the UK, any influencer content created in return for payment, free products, commission or a commercial relationship must be clearly labelled as advertising — and the clearest label is the word “Ad”, shown upfront. Two regulators enforce this: the Advertising Standards Authority (ASA) through the CAP Code, and the Competition and Markets Authority (CMA) through the Digital Markets, Competition and Consumers Act 2024, which since 6 April 2025 can fine businesses up to 10% o

Havas reported 2.5% organic growth and an improved 11.0% EBIT margin for H1 2026, but flagged that France and the UK turned 'slightly negative' in Q2 — an early warning on UK ad-market softness as results season opens.

A government consultation under the Tobacco and Vapes Act 2024 proposes plain white vape packaging, devices in white, black or grey only, and 'simple recognisable' flavour names — directly constraining the sector's core branding levers.

Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.

The ASA has banned BoyleSports' 'Bank Builder Jackpot' free-bets promotion as socially irresponsible — ruling that the reward structure itself, not the wording, encouraged repetitive gambling. A precedent every operator should note.

The GfK Consumer Confidence Index rose 6 points to -17 in July 2026, its biggest monthly jump since November 2023, with every sub-measure improving. Why the Major Purchase Index is the number marketers should watch.

Online shopping reached 29.4% of all UK retail spending in June 2026 — the highest since April 2021 — as online values jumped 14.4%. E-commerce is re-accelerating, and budgets should follow.

Pets at Home has built a national campaign around 'The Perfect Poo' — a cheeky but genuinely diagnostic sign of the right pet food — turning staff expertise into a talkable idea. Here's the lesson for retailers.

Monzo has launched 'Get Busy Living', its first global brand platform via BBH London and narrated by Olivia Colman — and its cleverest move is keeping the bank in the corner of the frame.

Ofcom's Media Nations 2026 report finds Netflix is now the first-choice service for 26% of UK viewers versus the BBC's 25% — and YouTube on the TV set has doubled since 2022. What it means for media plans.

Meta's Q2 2026 advertising revenue rose 27% to $59.4bn, but the number UK marketers should watch is the 12% jump in price-per-ad. Here's what auction inflation means for your budgets.

LinkedIn says five or more ad variants lift CTR by 20%+, and has launched AI tools to make testing effortless. The principle is sound — but verify the platform's own numbers on your account first.