All Marketing knowledge

Meal-kit brand HelloFresh has rolled out an 'À taaable' campaign in France, sending a branded truck through Paris to sanctify the dinner ritual against screens.

Pierre & Vacances is launching four premium Swiss residences with an 'edible marketing' stunt — scale chocolate replicas of the chalets, via agency Artefact 3000.

French airline Air Caraïbes has appointed engagement agency Brainsonic to run its social media and influence, as travel brands shift the battleground to community engagement.

Audi France has renewed Omnicom agency Romance after a pitch and expanded its remit to the brand's entire social media, bucking the fragmentation trend in auto marketing.

Corporate wellness platform Wellpass, formerly Gymlib, has appointed EDG's media agency Lift to run its media strategy, betting on connected TV and sport podcasts to reach employers.

A Metricool 2026 study finds TikTok markedly cheaper than Meta for driving leads and traffic, yet 91% of advertisers still run Meta only — with France posting the strongest returns.

France's biggest-selling daily, Ouest-France, has announced a restructuring plan to eliminate 156 positions, 116 of them editorial — a stark signal of the regional-press crisis.

Mazda's 'Coaches Who Move Us,' with TeamSnap, celebrates selfless youth-sports coaches and awards five CX-90 SUVs — purpose marketing at the hyper-local level.

WARC's 'Health of Creativity' analysis finds TV's role as the lead channel in the world's top award-winning campaigns has fallen sharply over a decade.

Diageo's Crown Royal has teamed with Sports Illustrated on 'Royal Rituals,' an episodic content series celebrating football fans' game-day traditions.

Carl's Jr. has shifted to cooked-to-order burgers and built a challenger campaign inviting Burger King fans to 'trade the King's crown' for a better burger.

Kraft Heinz's Capri Sun launched a supersized, refillable 'Big Pouch' in a limited Walmart drop aimed at nostalgic adults — a scarcity-led test-and-learn.

Merck's 'Your Hive of Whole Health,' with Debbie Allen, reframes HIV support around whole-person care and community rather than clinical messaging.

Patagonia's '11.2 Million Vote Project' offers customers $100 for getting three people to make a voting plan — fusing activism with customer acquisition.

Anheuser-Busch's Michelob Ultra has become the NHL's official beer sponsor in the US, extending its 'Superior Access' sports platform across 18 teams.

Peloton has launched the $2,195 Tread Flex, its first foldable treadmill, with a Miley Cyrus-fronted campaign aimed at making the brand attainable again.

NYC fast-casual chain Just Salad has launched its first ad campaign, 'Real New Yorkers Know,' fronted by Knicks star and brand equity owner Jalen Brunson.

Ipsos's Global Trends 2026 finds personal optimism at its lowest since 2013 and a UK notably wary of AI — a pessimistic consumer mindset brands must plan around.

Reebok has appointed creator agency NewGen as its TikTok influencer agency of record across the UK, Germany and France, formalising its Gen Z strategy.

JD Sports credited 'sharper marketing activations' and faster AI-driven measurement as half-year sales slipped — and promoted 18-year veteran Mike Grimes to group CMO.