All Marketing knowledge

A HyperFinity study finds underperforming loyalty schemes cost the UK's leading retailers nearly £807m a year through redemption friction, value erosion and app failures.

Halfords launches 'For All Wheelkind' from Dentsu Creative UK, a brand platform chasing the £8bn 'do-it-for-me' motoring services market.

The Ministry of Justice and Wonderhood Studios launch 'Makings of a Magistrate', the UK's biggest-ever magistrate recruitment campaign, targeting 21,000 magistrates.

Ingenuity's Pulse report finds just one in three marketers are satisfied with martech returns, warning the 'value gap' now threatens agency retention.

Behind The Gloves and Brothers & Sisters launch an AI-generated film inventing boxing's 'seventh punch' to promote a Barcelona charity fight raising €200,000.

A WFA and MediaSense study finds 75% of advertisers expect to change how they pay agencies within three years, shifting from time to outcomes.

The ten marketing mistakes we see small businesses make most often at Merx Marketing — and how to fix each one before it costs you growth.

Free-from food maker Dr. Schär has named German FMCG marketer Dieter Lutz as its new marketing chief, a sign of how seriously special-diet brands now invest in brand marketing.

German discounter Lidl, via M+C Saatchi, ran a guerrilla out-of-home stunt mocking a viral $60 New York loaf to flex its own price competitiveness in the US.

Skincare brand Sebamed has launched an emotional new brand campaign by agency Track, humanising its clinical 'science for healthy skin' claim around the pH 5.5 message.

German strategist Liane Siebenhaar has gone independent with 'Forderland,' an AI-powered brand-intelligence consultancy that tracks how brands appear across LLMs, social and news.

ARD Media has unveiled 'Audionited,' bundling linear radio and digital audio into a single programmatic booking with one CPM — a structural simplification of German audio buying.

Scholz & Friends casts actor Merlin Sandmeyer as a 'love coach' for Stadtwerke Stuttgart, reframing the energy transition as a relationship between residents and their city.

The Ipsos Global Trustworthiness Index 2026 finds advertising professionals and influencers ranking below politicians in Germany — a sobering benchmark for the ad economy.

The Edeka group and Netto launched a €99 co-branded crisis-preparedness 'emergency backpack' alongside the Bundeswehr's 'Red Storm Charlie' civil-defence exercise.

Serviceplan has created a new global premium-positioning campaign for Lufthansa, 'Premium lives in the details,' betting that specificity rebuilds premium credibility.

Deutsche Telekom has appointed Maurice Moitroux, from luxury watchmaker IWC, as its new private-customer marketing communications chief — a notable luxury-to-telco crossover.

The Agence nationale de l'habitat has awarded its global communications to Bonum Group and subsidiary Citizen Press following a public tender — a mission-driven public-sector win.

Anime streamer Crunchyroll has renewed French agency heaven for its EMEA social media strategy, underscoring France's role as a social-content hub for entertainment brands.

Alpine resort La Plagne has unveiled a full brand overhaul by Lyon agency Night Session, modernising its iconic 'Bonnet Rouge' symbol for its 60th anniversary.