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Popeyes has named Anomaly its US creative agency of record, replacing McKinney and rebuilding its roster across Canada creative, comms and CRM in a push for consistency and value messaging.

Academy Sports + Outdoors has launched Academy Retail Media, offering onsite, in-app and off-site ads with closed-loop measurement across 52 million verified customers — retail media's next wave beyond grocery.

TL;DR: Performance Max is Google's AI-run campaign type that serves your ads across all of Google's channels — Search, Shopping, YouTube, Gmail, Discover, Display and Maps — from a single setup. You hand over a goal, a budget, your best creative and some audience clues; Google's machine learning does the bidding and placement. Used well alongside (not instead of) a Search campaign, it can unlock cheap incremental reach. Used blind, it can quietly burn budget. Here's how to se

Mintel says UK consumers are rejecting over-automated experiences and prioritising human connection — a warning for brands leaning too hard on AI at the expense of the personal.

Beefeater 0.0's new Lucky Generals campaign reanimates Jamiroquai's 1996 ‘Virtual Insanity’ as a sequel — a nostalgia-led play riding the fast-growing no/lo drinks trend.

Škoda's new Leo UK campaign turns the háček above the Š — and the ‘shhh’ sound of saying the name right — into a participation-driven brand platform across TV, OOH and social.

Kingfisher has created its first Head of Data Monetisation role and B&Q has hired a retail-media director from Amazon — a clear signal the DIY group wants a serious commerce-media business.

Deliveroo's most-viewed screen — the Order Tracker — is now buyable programmatically through Google Ad Manager, opening one of retail media's highest-attention placements to the open market.

The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.

VML UK has appointed Cat Davis, formerly of Atomic London, as chief marketing officer — the latest sign that big agencies are investing in marketing themselves as consolidation reshapes the sector.

Reddit's Q2 2026 advertising revenue jumped 64% to $762m as AI ad tools scaled, yet shares fell on softer US user growth — a lesson in the gap between ad momentum and market expectations.

Amazon's advertising revenue climbed about 26% to $19.8bn in Q2 2026, with live-sports inventory selling out — cementing retail media and Prime Video as the industry's third ad giant.

ITV posted a 'solid' first half — total ad revenue up 3%, digital ad revenue up 13% and ITVX viewing up 27% — powered by the World Cup, with a £100m buyback and a softer Q3 flagged.

Asda's UK-first tie-up with Amazon's retail ad service is a big-brand move — but it signals where retail media is heading for everyone. Here's what smaller retailers should take from it.

Forget vanity metrics. These five numbers tell a small business whether its marketing is actually working — and what to do next.

A simple, repeatable system for UK small businesses to earn more Google reviews — the single highest-leverage local marketing move there is.

A breakdown of KFC's global 'Bucketverse' rebrand — the strategy behind it, what works, and the moves an SME can steal without a global budget.

Seven practical, low-cost marketing moves any UK small business can make this quarter — from Google reviews to owning your email list.

Your weekly two-minute round-up of the biggest UK marketing stories — and what each one means for your business.

Global has unveiled ‘Billboards by Global’, a 4,500-panel out-of-home network reaching 43m Britons a fortnight — and it’s pitched squarely at data-led, measurable OOH.