All Marketing knowledge

Pinterest has opened a new London headquarters at Oxford Circus, positioning the UK at the centre of its shopping-focused advertising strategy.

Mondelez's Dairylea has launched 'A World of Their Own', a VCCP-created campaign celebrating childhood independence and taking a gentle swipe at helicopter parenting.

TBWA has rolled out its first full global visual identity, a deliberately imperfect, handmade system built in-house by Design by Disruption.

Agency thjnk has launched a new brand platform, 'FEEL GLÜCK', for Lotto Baden-Württemberg — a 360-degree campaign uniting the state lottery's products under one feel-good idea.

Edeka-owned discounter Netto is giving app users free RTL+ streaming above a spending threshold, in a permanent tie-up with broadcaster RTL — grocery loyalty meets entertainment.

Footwear retailer Deichmann and Fila have launched a Gen-Z campaign fronted by creator Kayla Shyx, shot in retro camcorder style to celebrate analogue, offline moments across 17 countries.

German utility E.ON is launching 'House of Power', a scripted-reality YouTube series with Google and agency Mawave, using creators and challenges to make renewable-energy tech entertaining.

Discounter Penny has opened a permanent Frankfurt store themed around a reality-TV influencer — gold statue and chandeliers included — billed as Germany's first influencer-designed supermarket.

Coca-Cola Deutschland is back as an official Bundesliga partner after ten years, with a big season-launch campaign — a bet on football's mass reach as the 2026/27 season kicks off.

Paris agency Fred & Farid conceived the global campaign for 'Rare Beginnings', the second fragrance from Selena Gomez's Rare Beauty — a French creative win on a major international brief.

A Kantar study found nearly €100m of gross ad investment ran around France's eight World Cup matches on M6, with Google the biggest advertiser — a concrete read on the value of premium live sport.

French TV audience data for July 2026 shows France 2 leading on 17.0%, ahead of TF1, while M6 recorded its strongest month in two decades on World Cup football — reshaping the buy for advertisers.

OOH specialist Mediatransports has won the advertising concession for Montpellier's bus and tram network — roughly 650 ad faces across 185 buses — part of a run of regional transit-media wins.

French media regulator Arcom has fined Bolloré-owned news channel CNews €200,000 over on-air remarks judged to incite hatred — a reminder that brand-safety risk runs to the platforms carrying your ads.

France's JCDecaux reported 5.7% organic revenue growth in H1 2026, with net profit nearly doubling as digital out-of-home leads — a bright spot in a softer French ad market.

Retail advertising is booming in the UK. Here's how retail marketing and retail media fit together in 2026 — the formats, the networks, and how brands should start.

Domino's is paying customers a $5 coupon to test its relaunched app and website — no feedback required — underscoring that digital ordering now drives the bulk of its US business.

Snickers Ice Cream Minis is recruiting a first-ever 'Chief Online Chill Officer' to post witty comments and coupons on heated online threads — a social-first stunt extending 'you're not you when you're hungry'.

The FTC, with California and Utah, has sued Hims & Hers for allegedly sharing sensitive health data with ad platforms including Meta and Snap — a stark warning on first-party data in ad targeting.

Pernod Ricard's Jameson has become the NFL's official spirits sponsor in a multiyear deal, taking the slot Diageo declined to renew — a bold bet on live sport as US spirits demand softens.