All Marketing knowledge

SEC Commissioner Hester Peirce, crypto's most prominent ally on the commission, is set to depart on 2 October, removing a key industry voice.

California's Governor has signed AB 2409, barring public officials from issuing memecoins in a first-of-its-kind anti-corruption measure.

The Merx Method — our five-step framework for building a brand people actually remember, recommend and return to, whatever your size or budget.

Henkel's got2b lands a viral TikTok moment as German singer Mark Forster — famous for never removing his cap — reveals his hair in a creator-led hair campaign.

PepsiCo is launching its Chester's snack brand and its cheetah mascot in Germany, targeting Gen Z in a bid to grab share of a competitive salty-snacks market.

A LinkedIn survey of 585 German marketing leaders finds 79% believe peer recommendations now outperform traditional campaigns — especially with Gen Z buyers.

Ex-F1 driver Ralf Schumacher becomes HDI's new brand ambassador in Germany — and cheekily mocks WirkaufendeinAuto.de, a brand he once endorsed.

After sharply falling sales, Bonprix CMO Nicolai Johannsen is refocusing the Otto Group fashion brand on the over-40s with a data-driven customer-centric strategy.

Lidl celebrates a 10th fresh-produce award with a royal-themed 'Frischekönig' campaign featuring Riton — and a cheeky jab at rival Rewe.

Accor has rolled out ALL Concierge at scale — a conversational AI travel companion, available in 11 languages, that assists guests across the whole journey.

France's Alliance Digitale has reopened its Privacy Protection - Pact, a GDPR data-protection label, updating it for 2026 as privacy scrutiny intensifies.

A new study finds 48% of French 13-18 year-olds have used AI to make a purchase directly — a sign agentic shopping is arriving faster than brands expect.

France's Datawords is renaming itself Group 87seconds, folding its localisation and content brands under a single identity built around video.

The AACC, France's agency association, has published 10 commitments for responsible AI use in agencies, pushing transparency and human oversight.

Measurement firm Lifesight has open-sourced Horizon, its AI marketing forecasting engine, betting that transparency wins trust in a crowded measurement market.

Wayfair launches 'Wayfair Delivers', a values-focused brand platform increasing its investment in sport and debuting NFL quarterback Matthew Stafford.

Mars puts its M&M's spokescandies inside classic film and TV genres — from telenovela to sitcom — in a new 'Screentime' campaign built for shareability.

McDonald's is building a retail media network selling ads on drive-thru order boards across 450 US restaurants, with a reported $1bn revenue ambition.

Jeep marks its 85th year with 'This Is Jeep Country', a heritage-led campaign driving seven models across America to reconnect the brand with its roots.

After 13 straight quarters of falling sales, Dave & Buster's names GUT as creative AOR and Mediaplus as media AOR to drive its growth marketing turnaround.