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Boston Beer's Twisted Tea has teamed up with camo brand Realtree on a limited-edition can and merch collab — a co-branding play as the hard-iced-tea category slows.

The NHL has signed Adobe as its official creative, marketing and AI partner to deliver personalised, AI-powered fan experiences using Adobe Firefly and its experience platform.

Wendy's has released an actual emo/pop-punk EP leaning into the meme of emotional late-night fast-food parking-lot moments — brand entertainment aimed at Gen Z.

Adobe projects US online holiday sales will hit a record $275.1 billion this November–December, up 6.7% year on year despite consumer strain.

Chipotle is reviving its cult margaritas with a five-city, weekends-only pop-up tour through October, building hype toward its annual Boorito Halloween promotion.

Publicis London research with System1 and Effie finds distinctive multi-market campaigns are 4x more likely to report profit growth — and that blandness, not boldness, is the real risk.

Mediaplus UK has appointed Anna Palmer as Head of Comms Planning & Strategy to lead a newly created division, part of its post-rebrand London expansion.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

Standard Chartered has launched 'Move Ahead', a global brand campaign built on its new Formula 1 partnership and AI-enabled production, spanning markets that cover 19 of F1's 21 races.

Brandtech's Pencil has launched Scribble, an AI 'orchestration layer' that reads a brief and routes work across models — built on 500,000+ briefs and cutting repetitive-task time by up to 80%.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

Revolut is pushing into US banking with crypto and stablecoin features, a bold move to blend traditional finance and digital assets at consumer scale.

Privacy network Zano rolled its blockchain back by roughly a month to undo an exploit, a drastic move that reopens the debate about immutability.

Geopolitical tension and shifting interest-rate expectations are rattling crypto markets, a reminder that digital assets no longer trade in isolation.

Crypto market sentiment has cooled from its highs, but seasoned traders are staying calm, treating the pullback as a normal pause rather than a reversal.

A shift in Bitcoin's derivatives positioning is making it costly to bet against the market, a technical signal traders watch closely for clues on direction.

Prediction markets are chasing valuations north of $20B, as platforms turn real-world forecasting into a mainstream, investable product.

Visa and Mastercard are racing to embed stablecoins into their networks, a sign the card giants intend to lead the shift to digital dollars, not be disrupted by it.

Bitcoin miners are quietly pivoting to host AI workloads, turning their cheap power and data-centre infrastructure into a lucrative second business.