Cyril Hanouna Enters Print With TV Weekly 'Tout Beau Tout News' at 180,000 Copies
Updated: 6 days ago
TL;DR: Cyril Hanouna has launched a 132-page weekly TV magazine, 'Tout Beau Tout News', with a first print run of 180,000 copies.
A TV personality bets on the kiosk
On sale from Monday 5 October 2026 at 1.70 euros, 'Tout Beau Tout News' arrives with a 180,000-copy first run and 132 pages, according to CB News and tv-programme.com. Cyril Hanouna has partnered with Michel Moulin, founder of Paru Vendu, with former Nice-Matin editor Denis Carreaux heading the editorial team.
Some 84 pages carry seven-day schedules for 64 channels, with the rest given over to TV news, entertainment and industry coverage. The launch is backed by on-air visibility and digital promotion across Hanouna's network.
Contrarian by design
Launching a mass-market print weekly in 2026 runs directly against the tide as French print continues to contract. The bet is audience: convert a polarising television personality's loyal following into kiosk sales and, for advertisers, a fresh print environment that stands out precisely because so few new titles appear.
Marketing Minute's read
Strip away the personality and this is audience arbitrage: taking a devoted, largely older, mainstream-TV following and turning it into a physical product and an advertising vehicle. The interesting question is not whether print is in decline, which it is, but whether this particular audience behaves differently from the market average.
What advertisers should do
For brands targeting mainstream and older TV audiences, this is a new vehicle worth watching, but not yet one to bank on. Wait for audited sell-through figures before committing budgets; a bold first print run is a statement of ambition, not proof that readers are actually buying.
Quick FAQ
What is 'Tout Beau Tout News'?
It is a 132-page weekly TV listings-and-entertainment magazine launched by Cyril Hanouna, priced at 1.70 euros with a first print run of 180,000 copies.
When did 'Tout Beau Tout News' launch?
It went on sale on Monday 5 October 2026.
A loyal personal audience can still be turned into a new product, even in a format everyone calls dying. Print is shrinking, but a devoted following does not care about category trend lines. The question for advertisers is never the format in the abstract; it is whether the readers actually show up and buy. - Daniel Nikolla, Founder of Merx Marketing
A committed audience can make even a declining format viable, but advertisers should wait for audited sell-through before trusting the headline print run.
Can a big enough personal audience make print work again, or is the format past saving?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: CB News, tv-programme.com, actuanews.fr.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
