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TikTok has opened its off-platform ad network of nearly 400,000 apps to US advertisers and expanded its agentic AI tools, pushing its ad business well beyond the TikTok feed.

AdImpact projects 2026 US midterm ad spending will hit a record $11.6 billion, roughly $400 million more than the entire 2024 presidential cycle, with broadcast dominant but connected TV surging.

e.l.f. Cosmetics has released 'Mirror Mix', its second original album, spotlighting seven rising musicians as the beauty brand expands its entertainment-marketing playbook across streaming and Roblox.

TikTok has introduced two certification tiers — Agency Partner and Premier Agency Partner — to help brands identify vetted agencies within its growing partner program.

Ad-tech firm Pixability has launched a tool to help advertisers detect and avoid low-quality AI-generated content — 'AI slop' — when running ads on YouTube.

Advertisers are keeping ChatGPT ad budgets tiny because OpenAI's conversion tracking is slow, patchy and short on demographic data, leaving brands unwilling to scale beyond test spend.

Taco Bell and Duolingo are rebranding National Taco Day as "Global Taco Day," launching a limited Duo Habanero sauce whose packets double as nine-language mini language lessons.

American Express is turning Harry Styles fandom into a membership benefit, bundling tour pop-ups, exclusive merch, presale access and a global sweepstakes to win younger cardholders.

Two senior BBDO New York leaders are departing, with FCB hiring both — a clean signal of senior-talent churn among the big US creative shops.

Paramount's David Ellison has named Mattel CEO Ynon Kreiz co-CEO of the combined Paramount and Warner Bros. Discovery, setting leadership for a US media giant.

Advertising Week New York named creator Dhar Mann 'Chief Creator Officer' and launched an initiative to broker $100M in creator-brand deals during the event.

Roger Lynch is stepping down as CEO of Condé Nast to lead toymaker Mattel, succeeding Ynon Kreiz, in a notable media-and-brand executive shuffle.

AI video startup Runway has released an agent that can recreate an ad, spin out variations, localise it and publish approved versions to Meta, Google and TikTok.

The Ad Council and Sesame Workshop have launched a PSA campaign spotlighting maternal mental health, extending the 'Love, Your Mind' platform with beloved IP.

Ad-industry dealmaker Michael Kassan has backed OptimizeGEO, a generative-engine-optimization platform valued at around $80M, as money flows into AI-era brand discovery.

Telehealth brand Ro has cast Megan Fox in a provocative, tongue-in-cheek campaign for its Ro Sparks men's-health treatment, leaning on shock-value celebrity casting.

Discord has launched a self-serve Ads Manager and a rewarded 'Video Quests' format, opening its platform to advertisers of all sizes.

Hershey's Reese's has launched a multichannel Halloween campaign to crown America's 'trick-or-treatiest street', with a celebrity Halloween Council.

A new study from Kroger, Vidmob and MMA Global finds AI 'predictive creative scoring' can forecast e-commerce conversion with 81% accuracy — before a dollar of media is spent.

Fast-casual chain Cava has named John Ludeke, former chief brand officer at Dr. Squatch, as its chief marketing officer, recruiting from outside the restaurant world to extend double-digit growth.