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Marketing Minute
Global launches its biggest-ever billboard network — and OOH’s data race heats up
Global has unveiled ‘Billboards by Global’, a 4,500-panel out-of-home network reaching 43m Britons a fortnight — and it’s pitched squarely at data-led, measurable OOH.
15 hours ago3 min read
UK TV’s tale of two markets: linear stalls as addressable jumps 15.5%
The latest AA/WARC Expenditure Report shows UK ad spend hit £11.7bn in Q1 2026 (+9.3%). But TV’s 0.8% headline hides a split: linear flat, addressable up 15.5%.
15 hours ago3 min read
Meta's Q2 ad revenue hits $59.4bn — and UK advertisers will feel the CPM heat
Meta's Q2 2026 advertising revenue rose 27% to $59.4bn, but the number UK marketers should watch is the 12% jump in price-per-ad. Here's what auction inflation means for your budgets.
2 days ago3 min read
UK retail’s slump eases: what the July CBI survey tells marketers
The CBI's July 2026 survey shows UK retail sales falling at their slowest pace in six months. A 'least-bad' market is the hardest to plan for — here's how retail marketers should respond.
3 days ago3 min read
UK ad spend set to break £50bn for the first time in 2026
AA/WARC forecasts double-digit momentum carrying the UK advertising market past a landmark £50bn figure in 2026.
Jul 203 min read
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