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Political ad spending hit $11.21bn this cycle, edging past the last presidential year. For marketers, the real story isn't the number — it's what it says about the price of attention.

Procter & Gamble is keeping marketing spend flat and chasing category growth over share gains - a strategic signal worth reading for any marketer.

Pinterest has made its display and video inventory buyable through outside DSPs for the first time - a growth play with one big catch for European advertisers.

Streaming took 48.7% of US national TV ad spend in Q3 2026, inches from overtaking linear - but it is still buying far fewer eyeballs per dollar.

Omnicom posted its strongest quarter since absorbing Interpublic, with growth led by media and the US while creative lagged. What it signals for marketers.

New WARC data shows the combined ad-to-sales ratio of 25 global giants has fallen from 6.1% in 2019 to 5.5% in 2025, meaning they spend proportionally less to sell more.

Netflix posted 12% revenue growth in Q3 2026, its slowest in three years, and told investors it is 'not satisfied' as advertising revenue surged roughly 80% but still missed internal targets.

A new WARC study reveals a split advertising economy — legacy brands spending a bigger share to defend ground as the platforms that sell ads spend far less.

Television advertising isn't shrinking so much as migrating. Here is how to think about Connected TV, and a decision framework for when it beats a linear buy.

Nielsen data shows a rising German ad market in September, reshuffled at the top as Edeka retreats and rivals and global brands lean in.

Netflix held its first upfront in France, promising advertisers more effective, attention-led advertising as it chases a multi-billion ad business. Here's what it signals.

What a Super Bowl ad really costs, and who actually gets their money’s worth.

Publicis Groupe posted +5% organic net-revenue growth in Q3 2026 and reaffirmed its outlook, extending its lead as Omnicom integrates IPG and WPP retreats.

UK advertisers are on track to spend a record ~£12bn this festive season. Here's how the big brands are approaching Christmas 2026 — and what smaller businesses can borrow.

Retail media is the fastest-growing slice of advertising. US retail media spend is nearing $70bn in 2026 and the global market is heading past $300bn by 2030. Here's what every marketer needs to know.

WARC's latest forecast lifts 2026 global advertising to a record $1.34trn, up 11.9%, driven by corporate AI investment, retail media and a packed events calendar — even as consumers stay cautious.

NRW media minister Nathanael Liminski wants large platforms regulated for media-diversity protection via a draft Digital Media State Treaty.

UK brands spent £21.2bn on digital advertising in H1 2026, up 13%, with retail media the fastest-growing format, the IAB UK / MediaSense study found.

McDonald's is building a retail media network selling ads on drive-thru order boards across 450 US restaurants, with a reported $1bn revenue ambition.

Germany's OVK has raised its 2026 forecast: digital advertising is set to grow 13.8% to nearly €9bn, with video overtaking to become the market's largest format.