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Kalshi, Polymarket and rivals have unleashed a celebrity-packed advertising blitz for the NFL season — active ads more than doubled in five weeks as prediction markets spend to look mainstream.

Three years into Germany's retail-media boom, advertisers are still expanding budgets but demanding real improvements, as early enthusiasm gives way to harder questions.

French ad spend grew 5.6% in H1 2026 - but 3% of advertisers take 80% of digital. Why smaller brands win on distinctive creative, not by outbidding the giants.

AI buying platforms will handle 27% of US ad spend by 2030, a new forecast says, as global ad revenue tops $1.3tn. Why inputs, not autopilot, will decide winners.

Forecaster Madison & Wall has raised its German ad-market outlook to 2030, but the growth is almost entirely digital while linear TV keeps shrinking.

An OWM member survey found 88% of German companies rate retail media 'important', but advertisers are pushing for shared standards, better ROAS measurement and pricing transparency.

Non-alcoholic beer leader Athletic Brewing named Dan Kleinman CMO and said it will spend 120% more on national media, as the NA category goes mainstream.

Germany's statutory health insurers are among the country's biggest advertisers — but a funding reform and a public 'premiums, not posters' backlash are forcing a reckoning that will ripple through the ad industry.

ARD Media and DAZN are jointly selling the Saturday Bundesliga conference across radio and streaming — a first-of-its-kind public-private ad tie-up.

Microdrama app downloads jumped 95.5% to 1.45 billion in H1 2026 and active advertisers rose 132% — making bingeable vertical soap operas a high-attention ad land grab.

Austrian mobile challenger Spusu, fronted by Bastian Schweinsteiger, has bought its way into Germany’s top 20 gross advertisers — level with Telekom and Vodafone.

France Télévisions says its multi-sport European Championships drew more than 35m cumulative viewers across 180+ hours — a strong hand going into the autumn ad-sales season.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

Nielsen data show Germany’s ad market fell again in July, dragged down by television advertising that Horizont describes as ‘in crisis’ — continuing a volatile 2026.

LVMH-owned daily Le Parisien reported a record €71.3m net loss for 2025, nearly double the prior year, as print sales fall below 25,000 copies a day.

Target’s Q2 profit more than doubled to $1.87bn as its Roundel retail-media arm grew ad revenue 28.6% — the clearest sign yet that ads are outgrowing the core retail business.

Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.