All Marketing knowledge

e.l.f. Cosmetics returns to the metaverse with 'Express Your e.l.f.', a virtual styling experience on avatar platform ZEPETO.

Arby's names ex-Papa John's marketer Jenna Bromberg as CMO, tasked with balancing brand-building and short-term sales.

Coca-Cola's Mr. Pibb has gone from nostalgic afterthought to the fastest-growing brand of 2026, powered by 'zillennial' love and a caffeine kick.

Wendy's becomes the first brand to sponsor Peacock's new in-app Bravo fan experience, betting on superfans and personalised feeds.

Impressions and likes feel like progress, but they rarely pay the bills. Here's how to tell a vanity metric from one that actually matters - and what to measure instead.

Mergers, AI and a wave of account moves are redrawing the agency world in 2026. Here's a plain-English guide to the holding-company shake-up — and why it matters to businesses of every size.

Coca-Cola's Powerade flipped Novig's provocative 'Just Sports' line into a statement about backing female athletes. A lesson in earning the right to respond.

VW extended its U.S. Soccer presenting partnership to 2032 and is pouring energy into NBC's centennial. The strategy: emotional connection over one-off blitzes.

UEFA has appointed US agency Relevent as the exclusive marketing and sales partner for its national-team competitions from 2028, its second major rights deal with the RedBird-backed firm.

Omaha Steaks has launched No Bull, a Gen Z-focused brand campaign from TorchHouse Studio that trades decades of mail-order cliche for plain talk, backed by real service upgrades.

What a Super Bowl ad really costs, and who actually gets their money’s worth.

Publicis Groupe posted +5% organic net-revenue growth in Q3 2026 and reaffirmed its outlook, extending its lead as Omnicom integrates IPG and WPP retreats.

At Advertising Week NY, Liquid Death detailed its push to become an 'AI-native' marketing org — running a large budget with two people and optimising daily.

Super Bowl LXI will stream to every US Disney+ subscriber in February 2027 — a first — alongside ESPN's debut broadcast and ABC, widening reach for advertisers.

Campari-owned Espolon is reimbursing drinkers half their Halloween ride-hailing fare, up to $25, in a stunt called 'Fare Share' aimed at surge pricing.

Sprite has returned as the NBA's official global soft drink with 'Never Stop Refreshing the Game', a worldwide campaign fronted by Nikola Jokić and Anthony Edwards.

Influencer marketing is a $30bn-plus industry — but results vary wildly. Here's what actually drives ROI in 2026: fit over follower count, trust over reach, and measurement over vanity metrics.

The creator economy could approach $480bn by 2027. Athletes, founders and creators have become media companies in their own right — and brands must decide how to work with them.

2026 reshaped the agency world: Omnicom absorbed IPG, WPP restructured, and mid-size groups went shopping. Here's who's consolidating, why, and what it means for clients.

America's shoppers in 2026 are value-driven, omnichannel and increasingly shopping through social and AI. Here are the consumer trends US marketers need to plan around.