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From 2 August 2026, the EU AI Act’s Article 50 requires AI chatbots and AI-generated content to be disclosed. UK brands running EU campaigns are in scope — here is a checklist.

British Berry Growers’ ‘Fresh Outlook on Food’ campaign spoofs fast-food billboards to expose the out-of-home HFSS loophole — and demand junk-food ad bans near schools.

Ofcom's new Use of Age Assurance report shows real progress on online age checks — but tells social platforms the job is 'not done'. Here is why that reshapes audience targeting.

Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.

The ASA says 96.2% of monitored gambling ads now comply with the rules — a win for its AI-powered Active Ad Monitoring. But alcohol lags, and social is the weak spot.

Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety

The UK's rules on advertising less healthy food and drink are among the strictest in the world. Here's a plain-English guide to what's restricted, what counts as HFSS, and how brands can keep advertising compliantly.

A plain-English, continuously updated guide to the rules that govern UK advertising — the ASA, the CAP Code, HFSS food rules and the DMCC Act — with all our latest rulings coverage.

The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.

The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.

New consumer-protection powers under the DMCC Act are reshaping how UK brands can market online — with the CMA able to fine up to 10% of global turnover.