All Marketing knowledge

EU member states have agreed to cut cookie-consent banners under the Digital Omnibus. What the end of the pop-up means for marketers and data strategy.

The FTC's 8 October settlement with Greenway Auto Group targets ads understating real prices, after the dealer allegedly charged $3,350-plus over advertised cost in 92% of deals.

Regulators waved through Publicis's $2.2bn LiveRamp deal — but only behind a five-year consent order built to stop the holding company weaponising its data.

Outdoor brand Vaude overhauls how it talks about sustainability to meet tough new EU anti-greenwashing rules — and turns compliance into credibility.

France's media regulator Arcom has opened a call for candidates for six national DTT (TNT) frequencies whose licences expire in 2027, setting up a rare reshuffle of the country's free-to-air TV landscape.

Florida has asked a court to force Meta to change how Facebook and Instagram work for minors, escalating a lawsuit that accuses the company of addicting young users.

NRW media minister Nathanael Liminski wants large platforms regulated for media-diversity protection via a draft Digital Media State Treaty.

NewsGuard is appealing an FTC condition on the Omnicom–IPG merger that restricts steering ad buys based on third-party journalism-standards ratings.

Clear labelling and a credible host are what make podcast advertising work — and as the EU's Digital Fairness Act approaches, that transparency is shifting from best practice to expectation.

From 20 November 2026, the EU's CCD2 rules treat 'Buy Now, Pay Later' as credit, adding creditworthiness checks and withdrawal rights at checkout — reshaping a key conversion lever for e-commerce.

Canal+ has told French subscribers it would be forced to raise prices if the 2027 budget doubles pay-TV VAT from 10% to 20%.

France's Competition Authority has notified formal charges to Canal+ over a suspected abuse of dominance in film financing and distribution.

France's ad self-regulator ARPP has published its 2026 Responsible Influence Observatory, finding that certified creators are far more transparent — and keep their audiences better.

Royal Mail has slashed its disputed October business-mail price rises after an Ofcom intervention and industry backlash, giving direct-mail planners some relief.

The UK's FCA has opened its authorisation window for crypto firms under the incoming regulatory regime, with a February 2027 application deadline ahead of the framework taking effect in 2027.

The ASA has banned Instagram and YouTube ads for Huel after ruling that an athlete anecdote implied its shakes could responsibly replace all conventional food.

Paris has dropped a draft decree that would have broadly banned advertising for reimbursable optical devices, shifting the sector to self-regulation with the ARPP.

France's Alliance Digitale has reopened its Privacy Protection - Pact, a GDPR data-protection label, updating it for 2026 as privacy scrutiny intensifies.

The AACC, France's agency association, has published 10 commitments for responsible AI use in agencies, pushing transparency and human oversight.

A Berlin court says transit operator BVG must keep running Nius ads it tried to pull. Why the ruling is a brand-safety and acceptance-policy wake-up call for out-of-home media.