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Asda is adopting Amazon’s Retail Ad Service across its online grocery and George platforms — the first UK retailer to do so — as the retail-media land grab intensifies.

KFC has begun rolling out its biggest brand overhaul in years — new typefaces, a refined Colonel and a bucket-led ‘Bucketverse’ system — starting in the UK and Ireland.

Google has made Search Console ‘platform properties’ global and shipped new Ads controls. The theme: measuring and managing a brand that now lives across other people’s platforms.

Snapchat has opened its Marketing API to external AI agents and brought its Indy agency partner programme to the UK — the latest platform to let software buy and manage ads.

Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.

Ofcom's Media Nations 2026 report finds Netflix is now the first-choice service for 26% of UK viewers versus the BBC's 25% — and YouTube on the TV set has doubled since 2022. What it means for media plans.

Meta's Q2 2026 advertising revenue rose 27% to $59.4bn, but the number UK marketers should watch is the 12% jump in price-per-ad. Here's what auction inflation means for your budgets.

LinkedIn says five or more ad variants lift CTR by 20%+, and has launched AI tools to make testing effortless. The principle is sound — but verify the platform's own numbers on your account first.

Nielsen's new Ad Intel AI turns fragmented competitive ad data into a conversational, real-time engine — and its Model Context Protocol integration hints at where media intelligence is heading.

Omnicom posted $6.6bn in Q2 2026 revenue and 6.1% organic growth as IPG merger synergies drove adjusted EPS up 29% — and put the agency giant back in the growth conversation.

Google is moving Local Services Ads into a pay-per-lead Performance Max campaign type from August 2026 and retiring the LSA dashboard. UK service firms need to prepare now.

OpenAI has scrapped its six-figure minimum and opened self-serve ChatGPT ads to any business, with the UK among its first expansion markets. Here is what it means for UK marketers — and why to temper the hype.

YouTube has launched its Shopping Affiliate Programme in the UK with M&S, Currys, Boots, Next and more — turning creator recommendations into a shoppable, auto-tagged storefront, even on the TV.

HubSpot has launched Agent Hub and a low-code Agent Builder in public beta, letting marketing teams assemble their own AI agents — no engineers required. Here is what it changes for lean teams.

Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.

A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.

Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.

Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.

Epsilon's new 'Brand Pages' let advertisers build richer, shoppable retail media storefronts with unified measurement — and feed the AI sear

Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun