All Marketing knowledge

CeraVe is confronting the viral 'tanmaxxing' trend with a Tyler Cameron-fronted social series, transforming a sorority backyard into a sun-safe space to sell Gen Z on SPF.

Gap's fall 2026 denim campaign enlists 'Obsession' breakout Inde Navarrette alongside musician Malcolm Todd, extending its culture-led marketing revival.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

Dove Deodorant returns to the US Open as the self-styled 'Official Sponsor of Underarms', blending tennis, fashion and confidence in a witty sponsorship play.

Adobe has put 70+ tools, including Photoshop, Express, Premiere and Firefly, inside ChatGPT. Marketing Minute on why it's a Canva problem and what it means for lean marketing teams.

Disney has sold out every Super Bowl LXI ad six months early, closing its 2026-27 upfront with 58 brands across 34 categories, nine of them first-time Super Bowl advertisers.

Heinz has turned an online argument about how much ketchup is too much into the Love Lid, a limited-edition cap with Like, Love and Crazy Love settings, a masterclass in packaging-as-media.

Jif is turning its own sacred logo into action words like 'dip', 'sip' and 'mix' in a Publicis-led campaign to push the brand beyond sandwiches — it features in just 4% of snacking occasions.

Papa Johns has promoted Chris Lyn-Sue to global CMO and signalled a pivot back to mass-reach advertising, as Q2 2026 North American comparable sales fell 8.3%.

Kraft Heinz is adding roughly $100m to its marketing budget — lifting spend to about 6% of net sales — betting that bigger, fewer, higher-impact campaigns can pull the giant back to growth.

Audible's new global platform, 'Stories That Speak to You', sells the emotional power of deep listening — and was made by a brand-new in-house team. Here's what the in-housing bet means.

DoorDash's Q2 2026 revenue rose roughly 25% and it lifted its full-year outlook on record user numbers — while its advertising arm quietly becomes one of retail media's next big engines.

Roku's Q2 2026 revenue jumped 22% to $1.35bn and net income hit $164m, powered by its advertising-led Platform segment. Here's what the CTV leader's numbers mean for marketers.

AppLovin's Q2 2026 revenue jumped 53% to a record $1.92bn — yet the stock fell ~20%. Inside the guidance miss, its e-commerce ad pivot, and what DTC marketers should do.

The Trade Desk's shares fell ~22% after Q2 2026 revenue of $715.1m missed forecasts. Why the open web's biggest independent DSP wobbling matters — and what advertisers should do.

Nielsen is taking ad-verification giant DoubleVerify private for about $2.15bn. Inside the deal, why measurement is consolidating, and what brands should do about vendor independence.

Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.

Walmart completes its billion-dollar acquisition of self-serve streaming-ad platform Vibe.co, pushing Walmart Connect into connected TV and straight at Amazon.

Ad-tech platform StackAdapt launched in-platform Economic Impact Measurement, connecting ad exposure to roughly $4 trillion in US consumer card-transaction data.

Out-of-home giant Outfront created a chief data officer role and filled it with IPG/UM veteran Huw Griffiths, as OOH races to prove measurable value against digital.