All Marketing knowledge

VodafoneThree's first big post-merger campaign sells premium tier 'SuperMobile' with cinematic, Roman Kemp-fronted craft — and a pricing lesson for anyone selling a premium upgrade.

Premium yoghurt brand The Collective is going national with its debut masterbrand TV campaign via Bountiful Cow, concentrating spend on Channel 4, Meta and YouTube.

Pork-scratchings brand Mr Porky has signed a season-long sponsorship of ITV's 2026/27 football coverage, spoofing punditry through one fan's match-day snacking.

Channel 4 and in-house agency 4Creative launch survival series 'Apocalypse' with three darkly comic films arguing modern humans are too awkward to survive.

Three UK has retired "Life Needs A Big Network" for "Let Fun In," a culture-first platform fronted by a viral inflatable-chicken figure skater — a bet that entertainment now sells telecoms.

Paddy Power has launched ‘Why The Football Not?’, a new BBH London brand platform starring Danny Dyer and Peter Crouch, timed to the new football season.

The Competition and Markets Authority has opened formal 'drip pricing' investigations into three household names — its first big enforcement push under the DMCC Act, and a warning to every UK advertiser using 'from' pricing.

Virgin Atlantic Holidays’ ‘If not now, when?’ by Lucky Generals trades postcard clichés for the moment before you book — its first standalone brand voice in about eight years.

The RAF Regiment’s ‘What Does Your Monday Look Like?’ by Wonderhood uses GoPro-shot footage and Monday-only media buying to reach 16-to-24-year-olds.

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.

iD Mobile's 'Mugsville', narrated by Diane Morgan via Trouble Maker, turns the cost-of-living squeeze into comedy — and names the mobile category's villain.

Three's 'Let Fun In', by Wonderhood Studios, is VodafoneThree's first big brand reset — and a bet that Gen Z distinctiveness beats safe, post-merger category messaging.

Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.

AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.

New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.

Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.

Prostate Cancer UK's 'This Club Matters More' unites rival football fans under a fictional 'Prostate United' — and marks the final work from agency Elvis.

Coca-Cola Great Britain has launched 'Counter Cultures', a campaign celebrating the family-run hospitality businesses that stock its drinks.

Mondelez's Dairylea has launched 'A World of Their Own', a VCCP-created campaign celebrating childhood independence and taking a gentle swipe at helicopter parenting.

The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.