All Marketing knowledge

ESPN's televised fantasy draft made live picks at 35,000 feet aboard a Starlink-equipped United jet — a Disney Advertising stunt United is turning into an ad for its in-flight Wi-Fi.

Discord launches Play Quest+, a performance ad format rewarding in-game actions, with EA's Battlefield 6 as the first advertiser — a push toward outcome-based advertising.

Microdrama app downloads jumped 95.5% to 1.45 billion in H1 2026 and active advertisers rose 132% — making bingeable vertical soap operas a high-attention ad land grab.

McDonald's relaunches 'Side Missions' with Xbox, turning fictional in-game foods into real menu items across six gaming franchises, TV, social, OOH and the app.

System1's new AI screening tool rates up to 100 finished ads at a time in minutes, trained on 18 million real emotional responses rather than synthetic data.

TL;DR: Google Ads puts your business at the top of Google the moment someone searches for what you sell — and you only pay when they click. For UK small businesses, success comes down to three things: tightly-themed keywords, relevant ads that lead to a matching landing page, and conversion tracking so you know which clicks actually make money. Start small, measure everything, and scale only what works. Why Google Ads still matters for small businesses Google handles the over

Nancy-based company-formation startup Swapn has launched its first national TV campaign, comparing launching a business to having a baby — a digital B2B challenger betting on linear TV.

France's Constitutional Council struck down the law banning social media for under-15s, and President Macron has called for a fresh, 'legally robust' text.

Out-of-home specialist Mediatransports has won the advertising concession for Toulouse Métropole's metro — its third consecutive tender win — consolidating a full digital transit network.

French-born social app BeReal published results from its first 'RealCard' app-open takeover, run with Crédit Agricole during the 2026 World Cup — nearly 14 million impressions.

French direct insurer L'olivier Assurance and agency So Bang launched 'Sortez du troupeau', a campaign whose characters and animation are entirely generative-AI-produced.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.

From 24 August 2026 YouTube counts 'public views' from the first frame with no minimum watch time, inflating headline numbers 20–30%, while earnings stay tied to stricter 'engaged views'.

UK-based founder Rita Kastrati has grown Pioneering People — the gig-work platform that pays workers overnight — to 11,000+ users in 20+ cities and 150+ businesses, entirely organically. A masterclass in founder-led, zero-budget growth marketing.

Amazon is training its AI models on Twitch streamer content by default — a policy switch that landed with French creators mid-August and forces every French marketer to re-read its influencer contracts.

Meta has appealed a French competition-authority order that would force it to renegotiate its neighbouring-rights payments to French publishers — a signal fight in the ongoing battle over how platforms pay for news content.

OpenAI officially switches on ChatGPT Ads in France today, 24 August 2026 — one of 31 European markets going live simultaneously in the platform's biggest ad-product expansion to date.

YouTube has rolled out a suite of Connected TV upgrades — most notably a Playlist-to-Shows feature that turns creator playlists into episodic TV-style Shows — as the platform tightens its grip on the living room.

Adweek's investigation reveals Omnicom offloaded at least 468 engineering and product staff behind its Omni AI platform to third-party contractor Endava in June and July 2026 — even as CEO John Wren was publicly touting Omni as the group's client-facing AI centrepiece.

Channel 4 is extending its viewer-level ad targeting proposition to selected YouTube channels — a landmark step in its 'Fast Forward' strategy that aims to make the broadcaster digital-first by 2030.