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New WARC data shows the combined ad-to-sales ratio of 25 global giants has fallen from 6.1% in 2019 to 5.5% in 2025, meaning they spend proportionally less to sell more.

Netflix posted 12% revenue growth in Q3 2026, its slowest in three years, and told investors it is 'not satisfied' as advertising revenue surged roughly 80% but still missed internal targets.

Coca-Cola UK has launched 'The Club', a free-rewards scheme built on its Superfan platform and relaunched Supercan Premier League range, as the battle for first-party drinks data heats up.

Heineken has borrowed the on-demand playbook to tackle a very British problem: deciding where to drink. Its new 'Pubscription' service sorts local pubs into genres you can browse like box sets.

Merx is a Muswell Hill business — here's our practical, jargon-free playbook for helping a local N10 business get found, get chosen and win more nearby customers.

French households are warming to the idea of handing everyday decisions to algorithms — starting, Kantar finds, with the heating.

Google's message to French marketers was blunt: the click is dying, and the websites built to win it need rebuilding.

Premium streaming inventory used to mean big budgets and a media agency. M6 is handing the keys to small businesses for a four-figure sum.

The telecoms giant is monetising something it has always owned: the footfall through hundreds of high-street shops.

AppLovin's BFCM analysis points to an unglamorous truth: the brands that refreshed creative weekly out-earned those that didn't, by a directional 23%.

A new WARC study reveals a split advertising economy — legacy brands spending a bigger share to defend ground as the platforms that sell ads spend far less.

Salesforce is spending $5.66bn on Braze to own real-time customer engagement — the latest move in a buying spree that is reshaping the martech stack.

Regulators waved through Publicis's $2.2bn LiveRamp deal — but only behind a five-year consent order built to stop the holding company weaponising its data.

The bank's customer chief says generative AI belongs nowhere near its brand — but everywhere in its fight against fraud.

The cash-and-carry giant has turned its depots into advertising real estate in eight weeks — and it is part of a much bigger Tesco land grab in retail media.

Television advertising isn't shrinking so much as migrating. Here is how to think about Connected TV, and a decision framework for when it beats a linear buy.

Search engines increasingly answer questions in place instead of sending clicks. Here is how to be the brand that gets quoted, not just the one that ranks.

The EHI Marketing Insights Report 2026 shows AI content creation is now routine for retailers, and that many worry it is flattening their brand voice.

The brewer wants choosing a pub to feel as effortless as picking your next box-set binge — and it is betting free pints will get you off the sofa.

How Merx built F Martini Building a clean, conversion-focused website — led by roofing, powered by a cost calculator, and designed to turn North London homeowners into booked surveys.