All Marketing knowledge

Vodafone and Borussia Dortmund have used AI to reconstruct the never-filmed first-ever Bundesliga goal, scored in 1963, in 'The Unseen Goal'.

US sleep-tech firm Eight Sleep calls Germany its most important Continental market, growing roughly 4x on a hardware-plus-subscription model.

ARD Media and DAZN are jointly selling the Saturday Bundesliga conference across radio and streaming — a first-of-its-kind public-private ad tie-up.

Around 25 independent French titles are forming a shared ad sales house, Quatrième Pouvoir, to make their engaged niche audiences sellable to advertisers.

The FTC has finalised orders against Cox Media Group and two partners over a deceptively marketed 'Active Listening' AI ad product, totalling about $930,000.

Dr Pepper's college-football saga 'Fansville' is back for Season 9, scaled by AI and dynamic creative across 50 markets with 200+ pieces of content.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

X has brought back in-app Lead Gen Ads globally — a format Twitter discontinued in 2016 — with native forms that pre-fill returning users' details.

Behr found 40% of DIYers abandon painting projects over colour indecision — so it built an AI colour agent, ChatHue, with Google Cloud to sell confidence instead of paint.

AI search optimisation — often called generative engine optimisation, or GEO — is the practice of making your website easy for AI assistants like ChatGPT, Google’s AI Overviews, Gemini and Perplexity to understand, trust and quote. The winning tactics are not exotic: answer real customer questions clearly, back your claims with statistics and sources, earn mentions on sites the AI already trusts, and keep your business details consistent everywhere. Do that and you can appear

WPP performance agency Syzygy wins insurer Huk-Coburg's search advertising in a pitch, uniting SEO and SEA under one roof — even as its chief heads for the exit.

A new 6,000-person DACH study finds roughly two-thirds of Germans have bought directly off an email newsletter — a reminder that owned email remains a high-conversion channel.

Mercedes-Benz headlines GameStar's 'FYNG City' at Gamescom 2026 — the only major carmaker on the floor — with the largest trade-show presence in its German unit's history.

Médiamétrie's July 2026 data shows nearly 56.2m French people online — 96% of the population — averaging 3h22 a day, with weather apps surging to 33m during a heatwave.

French-rooted digital group Cosmo5 (formerly Labelium) is an official OpenAI partner agency for ChatGPT Ads in Europe, with Carrefour, TotalEnergies and Bouygues Telecom among first clients.

New Kolsquare data crowns Byilhann France's most-watched Twitch creator with 18 million viewing hours — and signals Twitch is now a general-entertainment channel, not just gaming.

Redpill Media, the Paris agency branded around AI-powered media planning, has been placed in judicial reorganisation — a cautionary tale about the 'AI agency' pitch.

A new Attest study finds only 35% of Brits actually watch a non-skippable ad as intended — a warning for advertisers paying a premium for forced inventory.

Octopus Energy's AI assistant Arlo now handles a slice of customer emails and scores higher on satisfaction than human replies — a case study in using AI to protect, not replace, a service brand.

Meta has agreed roughly $18bn to settle US state claims that Instagram and Facebook harmed children — and default time limits for under-18s reshape teen reach for every advertiser.