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Publicis has named Scott Hagedorn the first CEO of Marcel, its in-house AI platform, as the holding company positions it against off-the-shelf tools and builds AI agents for clients.

German insurer Barmer ran a fully AI-generated multichannel campaign via BBDO - more creative variants on the same budget. What it means for marketing economics.

EU member states have agreed to cut cookie-consent banners under the Digital Omnibus. What the end of the pop-up means for marketers and data strategy.

Omnicom posted its strongest quarter since absorbing Interpublic, with growth led by media and the US while creative lagged. What it signals for marketers.

Legal-AI firm Legora says a Jude Law-fronted brand campaign helped it scale fast by prioritising brand over product. The B2B marketing lesson.

WPP has opened an AI-powered production studio in East London, unifying thousands of creatives into one global content factory. What it means for marketers.

OpenAI's debut UK brand campaign for ChatGPT Voice, 'Get Stuff Done', trades sci-fi robotics for warm, human stories. What it signals for marketers.

TL;DR: Conversion rate optimisation (CRO) is the practice of getting more of your existing website visitors to take action — buy, enquire, book or sign up — without spending a penny more on ads. With the average online store converting under 3% of visitors, small improvements to speed, clarity and trust can lift your revenue from the traffic you already have. For most UK small businesses it is the cheapest growth lever there is. What is conversion rate optimisation? Your conv

Paid advertising has started appearing inside AI assistants like ChatGPT. Here is how it works, who is already testing it, and the practical moves businesses should make before the channel matures.

Advertising and marketing job listings in Germany have fallen by more than a third in two years, with the decline accelerating and a rising share of remaining ads demanding AI competence.

An autumn forecast from German industry body Vaunet shows streaming revenue overtaking linear TV and radio for the first time, with just four platforms taking nearly three-quarters of video-streaming ad money.

Hamburg retailer Otto has exposed roughly 19 million products to AI agents through a ChatGPT plugin and is testing ads inside the assistant, a flagship bet on so-called agentic commerce.

WPP Media has run Germany's first pilot ad campaigns inside ChatGPT for five major advertisers, calling early results promising while quietly admitting it still cannot prove what the ads actually sold.

To mark 50 years of own-brand products, Carrefour became the first advertiser on Dailymotion's connected-TV home-screen format, using first-party data to lift purchase intent 23 points above benchmark.

New DoubleVerify research shows French consumers react to the execution of AI advertising, not its mere presence, punishing low-quality work while accepting polished AI creative with little complaint.

At a French retail conference Danone revealed it personalises creative at scale using AI tied to purchase data, and is now testing ads inside ChatGPT while tracking how answer engines cite its brands.

OpenAI's first-ever France advertising campaign leans on two grandmothers to launch ChatGPT Voice and two new French voices, breaking the fourth wall to make an AI product feel human and unthreatening.

Apple Music unveiled a full rebrand on 21 October, its new logo and identity physically shaped by an original Fred again.. composition captured in-camera, rolling out with iOS 27.2.

A 12 October Digiday report finds agencies and CMOs planning media and creative against AI-generated synthetic audiences, with one Kenvue brief falling from about 30 days to 3.

Rivian revived Bill Murray as Peter Venkman for a Ghostbusters Halloween ad, an in-car Ghostbusters Mode and real Ecto-R1 vehicles, unveiled 8 October, borrowing pop-culture IP to stand out.