Inside the New Berati Construction Website We Built
Berati Construction is a London main contractor whose work spans new builds, basements, loft conversions and full refurbishments — so we built it a website designed to prove it can be trusted with projects worth from £100,000 to £10m. Here's how the new site turns browsers into enquiries.
When a homeowner is choosing who to trust with a £300,000 extension, or a developer is picking a main contractor for a 28-flat conversion, the website is the first interview. For Berati Construction — a London contractor delivering everything from new builds and extensions to basements, HMO conversions and full refurbishments — we set out to build a site that would win that interview before a call is ever made.
Who Berati Construction is
Berati is a full-service main contractor based in Stratford, East London, with a portfolio that reaches well beyond the capital — to Oxford, Farnborough, Swindon and Tunbridge Wells. Its work ranges from high-end residential refurbishment to new-build healthcare, community and hospitality projects. The brief, in short: show the full breadth, and make it feel safe to hand over a major project.
The strategy: trust first
Construction is a trust purchase. Clients aren't buying bricks; they're buying the confidence that a project will land on time, on budget and without drama. So we anchored the whole site around a single idea, captured in the headline 'Trusted New Build and Conversion Specialists' and reinforced throughout — including the line 'We Build Projects Clients Trust For Life'. Every section is designed to answer the quiet question in a prospect's head: can I rely on these people?
A portfolio built to do the selling
The centrepiece is the project showcase. Rather than a generic gallery, we built individual, photo-led project entries — eleven of them — each with a short, specific summary. The range is deliberately broad: a high-end refurbishment at 25 Tedworth Square in Chelsea; new-build flats for an NHS care home; a ten-home development in Hornsey; a luxury flat conversion in Oxford; the Shoreditch Mosque and the West London Islamic Centre; the Zedwell underground hotel on Park Lane; townhouses in Farnborough; and conversions in Chingford, Swindon and Tunbridge Wells. Seeing healthcare, residential, hospitality and community work side by side does something no claim can: it proves range.
Services, structured for the way people search
Behind the scenes we structured a full services hub with twelve sub-pages — New Builds, Extensions, Loft Conversions, Basements, Full Refurbishments, Internal Finishing, HMO Conversions, RC Frames & Super Structures, Groundworks & Civil Engineering, Piling, Underpinning and Temporary Works. This isn't just tidy navigation; it's how a modern site earns search visibility. Each specialism gets its own page to rank for, so when someone searches 'basement contractor London' or 'underpinning specialist', there's a relevant page waiting for them.
Turning interest into enquiries
A beautiful site that doesn't convert is just a brochure. We designed clear calls to action throughout — 'View Our Services', 'View All Projects' — leading to a contact section headed 'Ready to Build, Extend, or Refurbish Your Property?'. The enquiry form captures the essentials — name, email, phone and the enquiry itself — and, crucially, includes a budget selector running from 'Over £100,000' up to '£10,000,000 +'. That single field does quiet, powerful work: it qualifies leads before they land, so Berati spends its time on serious projects, and it signals to visitors exactly the scale of work the firm takes on.
Trust signals, reviews and reach
We layered in the proof points that matter in construction: a reviews badge, a clear 'Who We Are' section, a team introduction, and direct contact details including a phone number and links to Instagram, Facebook and LinkedIn. We also stood up a blog, with early articles on the things Berati's clients actually weigh up — Georgian and Victorian townhouse refurbishment, internal finishes, contractor accreditations, tender briefs and commercial-landlord refurbishment — content designed to pull in search traffic and demonstrate expertise at the same time.
The result: a site that looks like the work
The finished website is clean, image-led and confident — a digital front door that matches the quality of the projects behind it. For a contractor whose growth depends on winning larger, more complex jobs, the credibility gap between 'looks like a small builder' and 'looks like a main contractor you'd trust with £5m' is worth more than any single feature. Closing that gap was the whole point.
The takeaway for any construction business
If you run a construction or trades business, the lesson from Berati's site is simple: lead with proof, not promises. A specific, well-photographed portfolio; a services structure that matches how people search; and an enquiry form that qualifies as it captures — those three things turn a website from a digital business card into a genuine source of work.
Quick FAQ
What does Berati Construction do?
Berati is a London main contractor covering new builds, extensions, loft conversions, basements, HMO conversions, full refurbishments and specialist works such as RC frames, groundworks, piling and underpinning — across London and beyond.
What did Merx build for Berati Construction?
Merx designed and built Berati's full website: a portfolio-led, trust-first site with a structured services hub, eleven project case studies, a qualifying enquiry form and a blog built for search.
Why does a construction company need a strong website?
Construction is a trust purchase. For larger projects the website is often the first interview — it has to prove range, credibility and reliability before a client will pick up the phone.
Construction clients aren't buying bricks — they're buying confidence. Everything on Berati's site, from the project case studies to the budget selector on the form, is there to earn that confidence and qualify the right enquiries. Build trust first, and the leads look after themselves. — Daniel Nikolla, Founder of Merx Marketing
For any construction business, the website's job is to prove you can be trusted with the next, bigger project — lead with a specific portfolio, not generic promises.
Does your website make you look like the size of business you actually want to win work from?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Source: beraticonstruction.co.uk, designed and built by Merx Marketing.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
