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A new tool from Royal Mail Marketreach, JICMAIL and Adwanted lets planners buy direct mail and door-drops alongside regional OOH, radio and cinema for the first time.

AXA has partnered with Publicis Sapient to deploy AI agents at scale across markets including the UK — a sign of how agency groups are becoming operational transformation partners.

Radiocentre is urging the government to delay any early Freeview switch-off, warning it could push radio transmission costs up more than 50% and threaten station closures.

Grindr has agreed to pay £26m to settle a UK group action from around 12,000 users over alleged data-sharing with ad partners — a landmark warning on the cost of ad-targeting data leaks.

Channel 4 has confirmed around 340 redundancies — roughly 28% of staff — in its biggest-ever restructure, as CEO Priya Dogra accelerates a streaming-first strategy.

DIY chain Toom has opened its advertising inventory to brands for the first time, with its retail-media business run by Rewe Group's Retail Media Connect across roughly 300 stores.

B2B media group Infopro Digital has appointed Jérémy Terrier deputy CEO of its advertising sales division, Infopro Digital Media, succeeding Erik-Marie Bion.

Former Public Service minister Stanislas Guerini has been promoted to managing partner at French AI-and-data consultancy Artefact, leading its human and organisational AI-transformation practice.

TL;DR: Google Analytics 4 (GA4) is Google's free tool for measuring what happens on your website, and since Universal Analytics shut down in July 2023 it is the only version available. For a UK small business it answers three questions that matter: where your visitors come from, what they do once they arrive, and which channels actually turn into enquiries or sales. Set it up once, mark your key events, link it to Google Ads and Search Console, add a consent banner for UK GDP

My Code, billed as the largest US multicultural media and marketing company, has appointed a new chief revenue officer, chief financial officer and chief operating officer as it pushes deeper into video and CTV.

Clearcast, the UK's TV-ad clearance body, is extending into digital for the first time with an AI pre-screening tool, iClear, and a human review service, allClear, to check campaigns against the CAP Code.

A GWA survey finds around two-thirds of German agencies view the EU's new AI-labelling rules positively — and the 'advising clients' gap is where the real business opportunity sits.

Hamburg intranet and AI-workplace specialist Hirschtec has been acquired by Munich's Venitus group — a marker that internal communications is becoming a market worth investing in.

Friendventure's Julian Hansmann has bundled six owner-managed German digital agencies into Friends Digital Group — the squeezed middle of the agency market answering scale with consolidation.

Fisherman's Friend is making its Cola flavour permanent with a WeCreate campaign that blends authentic social content with a fully AI-generated nightlife film — a smart template for AI in brand work.

Disney+ added 1.1 million UK homes in Q2 2026 as its Sky partnership bundled the ad tier into eligible packages — a distribution story that quietly built premium ad reach.

Brandtech Group's Jellyfish has hired Seun Odeneye from IPG as chief media officer to embed AI across its media practice — a talent move that signals where the media market is tilting.

AstraZeneca has built a 'wonderfully weird' campaign for its COPD inhaler Breztri around an AI-generated llama — proof that AI creative has crossed into even the most cautious categories.

Comscore has extended its AI Intelligence suite to measure sponsored ads inside ChatGPT — the clearest sign yet that the AI answer box is becoming a media channel.

Reddit has opened its automated, AI-driven Max campaigns to all advertisers — here's what changed, the beta results, and how brands should test it.