All Marketing knowledge

Virgin Media O2 marketer Rachel Swift is leaving as the telecoms group reshapes its marketing function — the latest sign of churn at the top of UK marketing teams.

AKQA's social-first Google Pixel 11 Pro campaign casts footballer Jamal Musiala in a serene 'Garden Theory' world — high-fashion calm over spec-sheet bragging, with a Highsnobiety tie-up.

Newly independent R/GA has hired 15-year Google veteran Sadie Thoma into a brand-new global chief business officer role to commercialise its AI-and-creativity offer.

Three years into Germany's retail-media boom, advertisers are still expanding budgets but demanding real improvements, as early enthusiasm gives way to harder questions.

YouGov is rolling out BrandIndex Voices in France, an AI-powered qualitative tool that aims to explain the 'why' behind brand-tracking metrics at scale, using real panellists.

Affiliate platform Howl has sold its creator division to Taboola's Connexity, refocusing on publisher relationships amid the creator economy's payment and profitability pressures.

Google has upgraded its Meridian marketing-mix modeling tool with agentic AI and upper-funnel measurement, folding it into Analytics 360 to link ad spend to future sales.

Ikea has moved into the Skyrim gaming universe with an official branded mod, adding a sentient KALLAX storage companion and playful furniture to one of gaming's biggest worlds.

Digital group Brave Bison has raised its offer for ad-effectiveness firm System1 to £47.5m in a fourth bid, pressing ahead despite opposition from System1's biggest shareholder.

Fraud0 warns most web traffic isn't human and AI is accelerating bots. Why verifying that your impressions reach humans is one of the highest-ROI moves in marketing.

S4 Capital's Monks Germany is heading into a 'restart' amid reported turbulence. Why agency stability is a procurement criterion, not just a nice-to-have.

Half of German brand marketers want to in-house creative with AI, a GWA whitepaper finds. Why wanting to and doing it well differ - and the hybrid model wins.

Despite AI's rise, 66% of French shoppers still seek a creator's opinion before buying. Why authentic human proof becomes the differentiator as AI content floods in.

Solly Azar's 50th-anniversary campaign is entirely AI-generated. A concrete data point on when generative AI can carry a brand push - and when it can't.

France's ad-tech is building a 'sovereign' first-party identity layer as cookies fade. Why owning your identity infrastructure is the new source of leverage.

Dacia is repositioning the Spring from budget curiosity to credible mainstream EV. Why low price and brand ambition are not opposites - if you invest in the creative.

French ad spend grew 5.6% in H1 2026 - but 3% of advertisers take 80% of digital. Why smaller brands win on distinctive creative, not by outbidding the giants.

Walmart is building a full-stack ad platform on its stores and TVs - CTV, an AI shopping agent and self-service. Why brands should treat it as a media platform.

Snap is putting AI-recommended shoppable ads into private Chat for the holidays. A real performance opportunity - if brands respect messaging as personal space.

AI buying platforms will handle 27% of US ad spend by 2030, a new forecast says, as global ad revenue tops $1.3tn. Why inputs, not autopilot, will decide winners.