All Marketing knowledge

The European Media Marketplace, a cross-border alliance to counter global gatekeepers, has appointed industry veteran Christophe Parcot as Non-Executive Chairman.

Biborg, a French agency specialising in video games, has created 86DB, a new agency dedicated to the cinema and streaming industry.

Cityz Media has renewed its Klépierre partnership for eight more years across 38 French malls and spun up a dedicated Cityz Retail Media unit, while allying with Ocean Outdoor.

A tribunal has halted a plan by Gisi (Infopro Digital) to cut eight sub-editor roles it argued AI could largely replace, ruling the rollout risked staff health and lacked real-world testing.

Carrefour and Publicis Conseil have launched a custom Fortnite experience with four mini-games to introduce Gen Z players to jobs behind the food transition, part of the retailer's 'Act for Food' platform.

The IAB has lifted its 2026 US ad-spend growth projection to 12.3%, with social media, connected TV and commerce media leading and linear TV the only channel in decline.

Meta has consolidated its creator and partnership-ads tools into a single Creator Marketing Hub and set 29 September for general availability of Instagram live video Partnership Ads.

Nielsen has shifted its Streaming Content Ratings from weekly to daily delivery and halved the delay on its public Streaming Top 10, closing the measurement-speed gap with linear TV.

Sonos has launched the largest brand repositioning in its history, 'Love the Sound. Feel the System.', recasting itself as an end-to-end sound system to rebuild trust after its 2024 app debacle.

UK non-profit People Like Us has launched a four-minute film exposing how automated hiring tools disproportionately reject ethnic-minority applicants — backed by stark new research.

Michael Page's 2027 Salary Guide shows head-of marketing pay in the North and Midlands up 40% year on year while London stays flat — and AI fluency is now the top hiring priority.

Ogilvy Group Germany's Chief People Officer argues that tomorrow's best creatives will need skills that have 'nothing to do with creativity' to work effectively with AI.

Germany's streaming and pay-TV subscribers keep rising, but revenue growth is lagging as providers bundle services and lean into cheaper, ad-supported tiers.

A new Metads installation at Berlin's Potsdamer Platz combines ground-level LED displays with large facade screens to deliver 3D out-of-home, with Nissan and Shark among the first advertisers.

France's Union des Marques has updated Oneframe, its reference tool for measuring the carbon footprint of advertising campaigns, extending its reach and harmonising methods.

Reuters says a flexible, dynamic paywall is lifting both subscription revenue and advertising performance at once — challenging the idea that the two must trade off.

Google has launched an 'ad detection' tool that lets marketers better assess how their ads actually appear and perform inside Chrome.

Kroger's retail media arm has delivered its strongest profit growth since 2021, underlining how high-margin advertising is becoming grocery's engine of growth.

Electronic Arts is bundling advertising across its game franchises to make a bigger, simpler pitch to brands chasing gaming's hard-to-reach audiences.

Spotify's Creative Lab argues that as media formats converge, audio can be the 'common denominator' that ties a brand's presence together across channels.