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Stellantis global CMO Olivier François — architect of the Fiat 500 relaunch and 'Imported from Detroit' — is stepping down after roughly 18 years, becoming a strategic advisor.

Craig Inglis — the marketer behind John Lewis's famous Christmas ads — has been named group chief customer officer at Teal Group, owner of toy retailer The Entertainer.

Premium yoghurt brand The Collective is going national with its debut masterbrand TV campaign via Bountiful Cow, concentrating spend on Channel 4, Meta and YouTube.

The Mission Group is folding London agency Krow into Bray Leino, retiring the Krow brand to create a ~300-person integrated agency under CEO Kate Cox.

KitKat's viral 'Heist' campaign is being held up as a masterclass in reactive marketing — and the lesson isn't luck, it's decades of brand fundamentals making the improvisation land.

German challenger Ahead is using community and creators to push its lower-sugar sweets out of D2C and into the mainstream confectionery aisle — a playbook for scaling into retail.

Deutsche Bahn has unveiled its biggest rebrand in years — built around a 'The Makers' idea and a new 'Schwelle' (railway-sleeper) design principle from Strichpunkt.

Chanel is extending Coco Mademoiselle from one of the world's best-known fragrances into a full makeup collection — a textbook brand-extension move.

Dutch better-for-you brand Holie's has entered France with a playful 'Paris in bed' campaign and a Carrefour listing for its no-added-sugar cereals.

Dacia and Buzzman launch the new Tribrid engine with a rebel factory robot — a social-only campaign that sells feeling over specs.

The UPS Store has introduced Blu, its first-ever brand character, in a multiyear Paramount Media Labs campaign built to support franchisees and reframe the chain beyond shipping.

Domino's has launched 'the Domino', a personal pizza shaped like its own logo, and a $1m 'Is the Domino Worthy?' stunt that pays customers to ditch the burger chains.

Hershey has made chart-topping pop group KATSEYE the face of its new Crème Bars — a 1 September launch built to win Gen Z with 'accessible premium' indulgence.

A €1m raise and a cap table full of famous names is Joony's route into Germany's drinks aisle. We weigh the upside of borrowed attention against the brutal reality of retail.

Guide Dogs' first work from Fold7 reframes sight-loss storytelling around achievement, not pity — and the structural move underneath (merging marketing and fundraising) is the bigger lesson.

After building a 500-agent network, CapCar is buying its first mass-market fame with a TF1 sponsorship — a textbook example of a digital-native brand graduating to television.

The German Cup's first redesign in ten years splits its palette by context — heritage green for stadiums, electric violet for the feed. A template other sports brands will copy.

Comedian, influencer and rap duo: Knack & Back's new campaign casts three stars whose audiences barely overlap, aiming for 200 million impressions across social and ad-supported streaming.

No pitch, no beauty parade: BetMGM has rewarded two years of steady project work by making Cape its full agency of record — with Jon Hamm leading the NFL-season launch.

Vodafone and Borussia Dortmund have used AI to reconstruct the never-filmed first-ever Bundesliga goal, scored in 1963, in 'The Unseen Goal'.