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Heineken has borrowed the on-demand playbook to tackle a very British problem: deciding where to drink. Its new 'Pubscription' service sorts local pubs into genres you can browse like box sets.

Merx is a Muswell Hill business — here's our practical, jargon-free playbook for helping a local N10 business get found, get chosen and win more nearby customers.

Instead of a 30-second spot, the French grid operator made a 17-minute film — and bet that depth would earn attention a hard sell never could.

Snap gathered luxury brands in Paris to make a counterintuitive case: the people around you shape a purchase more than the feed does.

McDonald's is reviving a 1986 Halloween icon and bolting it to Disney's villains — a collectible play that runs on nostalgia and IP at once.

Anthropologie's holiday push trades gift-shots for homecomings — an emotional bet backed by a creator series and a last-minute DoorDash delivery play.

Absolut didn't book a one-off ad with Charli XCX. It signed a two-year partnership — a bet on sustained cultural relevance over a single viral hit.

Chipotle turned its takeaway bag into a 170-litre fashion object. The real target is a quietly lucrative menu line: digital-only Family Meals.

Taco Bell is handing a different celebrity the menu every week of National Taco Month — and dangling a $1 version to its app members as the hook.

The bank's customer chief says generative AI belongs nowhere near its brand — but everywhere in its fight against fraud.

The Uncommon co-founder and former Grey London chief takes the top honorary role at the design-and-creativity organisation.

The broadcaster's first all-Christmas classical station arrives in mid-October, fronted by festive talent including Aled Jones.

Saatchi & Saatchi's first EMEA-wide push for the chain imagines what happens when the confidence of ordering exactly what you want spills out of the shop.

The brewer follows its embroidered 'Beer Tapestry' with a cinematic hero film that treats centuries of brewing as something worth showing off.

Search engines increasingly answer questions in place instead of sending clicks. Here is how to be the brand that gets quoted, not just the one that ranks.

Facing cheaper private labels, the tea brand bets on mental-health positioning, a creator-fronted range and a 'Tea, Talk & Selfcare' podcast.

A cult sandwich that has been on sale in Germany since 1989 is leaving the permanent menu, as McDonald's leans into rotating limited promotions.

The discounter's worldwide creative account has reached a two-horse final round, and its long-standing agency Antoni has already told staff it is out.

The Nestlé coffee brand took over a small town in the Marne for one morning — and turned a shared breakfast into a national stunt.

How Merx built F Martini Building a clean, conversion-focused website — led by roofing, powered by a cost calculator, and designed to turn North London homeowners into booked surveys.