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Klarna's Shower Thoughts is its first international brand campaign in over three years, produced entirely in-house and fronted in Germany by national-team striker Deniz Undav, signalling a decisive move away from agencies.

For World Mental Health Day, L'Oreal's Lancome launched an international initiative on women's anxiety and depression, flipping the reflexive I'm fine into a prompt to open real conversations.

A new ultra-luxury resale report finds Chanel the most-searched brand and Louis Vuitton the most-shopped, as nostalgia and Y2K revivals drive demand and generations split sharply by brand.

LVMH's Sephora is rolling out Quiet Hours worldwide after a pilot, cutting lighting, sound and announcements for neurodivergent and sensory-sensitive shoppers, turning accessibility into a brand position.

At a French retail conference Danone revealed it personalises creative at scale using AI tied to purchase data, and is now testing ads inside ChatGPT while tracking how answer engines cite its brands.

OpenAI's first-ever France advertising campaign leans on two grandmothers to launch ChatGPT Voice and two new French voices, breaking the fourth wall to make an AI product feel human and unthreatening.

Apple Music unveiled a full rebrand on 21 October, its new logo and identity physically shaped by an original Fred again.. composition captured in-camera, rolling out with iOS 27.2.

Meltwater launched its global Intelligence Is Always in Style campaign around 13 October starring Kim Cattrall, marking its 25th anniversary with a rare celebrity push for a B2B martech brand.

WPP named McCann global CEO Tyler Turnbull as CEO of WPP Creative on 9 October, succeeding Jon Cook to lead a combined VML and Ogilvy network as Cindy Rose drops the holdco label.

Dunkin' unveiled a Marvel tie-in on 5 October, with an Avengers: Doomsday menu and collectibles priced $8.99-$24.99 launching 4 November ahead of the 18 December film.

Gymshark named Megan Thee Stallion its first celebrity ambassador around 21 October with a 22 October drop, breaking a playbook built on micro-influencers to chase mainstream reach.

Target's 2026 holiday campaign, previewed 20-21 October, builds a fictional Academy of Giftology led by D'Arcy Carden, backed by creators, OOH and up to 25% off toys for Circle members.

Pringles' 13 October Halloween stunt invites fans to sign a Last Will and Taste-Ament to be buried in a can-shaped urn, with a 200-year supply of Pringles for the winner.

Rivian revived Bill Murray as Peter Venkman for a Ghostbusters Halloween ad, an in-car Ghostbusters Mode and real Ecto-R1 vehicles, unveiled 8 October, borrowing pop-culture IP to stand out.

Consumer champion Which? has launched 'The answer you can trust', its first major platform since appointing Neverland, landing as AI-generated reviews raise fresh doubts about who to believe online.

Steve Challouma, the former Birds Eye and Nomad Foods CMO with nearly 30 years in food, has joined The Compleat Food Group as its first chief growth officer as the business pushes toward GBP1.5bn.

Nissan and TBWA\Nissan United dramatise the Qashqai e-Power Hybrid's range in 'Unstoppable', a 'Follow That Car!' chase where the Qashqai stays miles ahead of a taxi, a truck and a plane.

Waitrose & Partners and Wonderhood Studios reposition the supermarket's at-home dine-in range as restaurant-quality, landing on a line built to own a whole occasion: 'It's not fine dining, it's fine Dine In.'

Coca-Cola UK has launched 'The Club', a free-rewards scheme built on its Superfan platform and relaunched Supercan Premier League range, as the battle for first-party drinks data heats up.

McDonald's UK and Leo UK have reimagined six signature dips as a limited Halloween face-paint range, a shareable stunt that mines the brand's most recognisable assets for cultural attention.