All Marketing knowledge

Germany's federal road-safety campaign 'Runter vom Gas' returns with motorway posters using children's drawings instead of shock imagery, after the public voted for the gentler route.

Galeries Lafayette has tapped French designer Jean-Charles de Castelbajac to create its flagship winter and Christmas windows and in-store spectacle for the season.

KFC France has appointed Lucas Gilliard as general manager, succeeding Isabelle Herman. Gilliard arrives from a retail background at H&M and Tape à l'Œil.

The Fondation du patrimoine has appointed agency L'Associé for the launch of its new 'Pass Patrimoine' subscription giving access to 500+ heritage sites, in a mainly OOH campaign.

French gym chain On Air Fitness has unveiled a new brand platform, 'Change de niveau', with a fresh identity and multi-channel campaign built around four community profiles.

Who's Who France and Kantar have published their annual 'excellence' ranking, scoring 90 companies on quality, trust, innovation, financial solidity and influence.

DTC bedding brand Brooklinen produced its first celebrity-led and largest-ever campaign, 'Best. Sheets. Ever.', entirely in-house, timed to SNL and the NBA season.

American Honda has launched 'Base to Captain', an adventure-themed national brand campaign starring the Passport TrailSport SUV and spotlighting exploration.

Boston Beer's Twisted Tea has teamed up with camo brand Realtree on a limited-edition can and merch collab — a co-branding play as the hard-iced-tea category slows.

Wendy's has released an actual emo/pop-punk EP leaning into the meme of emotional late-night fast-food parking-lot moments — brand entertainment aimed at Gen Z.

Chipotle is reviving its cult margaritas with a five-city, weekends-only pop-up tour through October, building hype toward its annual Boorito Halloween promotion.

Publicis London research with System1 and Effie finds distinctive multi-market campaigns are 4x more likely to report profit growth — and that blandness, not boldness, is the real risk.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

Standard Chartered has launched 'Move Ahead', a global brand campaign built on its new Formula 1 partnership and AI-enabled production, spanning markets that cover 19 of F1's 21 races.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

The Merx Method — our five-step framework for building a brand people actually remember, recommend and return to, whatever your size or budget.

After sharply falling sales, Bonprix CMO Nicolai Johannsen is refocusing the Otto Group fashion brand on the over-40s with a data-driven customer-centric strategy.

Wayfair launches 'Wayfair Delivers', a values-focused brand platform increasing its investment in sport and debuting NFL quarterback Matthew Stafford.

Jeep marks its 85th year with 'This Is Jeep Country', a heritage-led campaign driving seven models across America to reconnect the brand with its roots.