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Halfords launches 'For All Wheelkind' from Dentsu Creative UK, a brand platform chasing the £8bn 'do-it-for-me' motoring services market.

The ten marketing mistakes we see small businesses make most often at Merx Marketing — and how to fix each one before it costs you growth.

Free-from food maker Dr. Schär has named German FMCG marketer Dieter Lutz as its new marketing chief, a sign of how seriously special-diet brands now invest in brand marketing.

Skincare brand Sebamed has launched an emotional new brand campaign by agency Track, humanising its clinical 'science for healthy skin' claim around the pH 5.5 message.

German strategist Liane Siebenhaar has gone independent with 'Forderland,' an AI-powered brand-intelligence consultancy that tracks how brands appear across LLMs, social and news.

Scholz & Friends casts actor Merlin Sandmeyer as a 'love coach' for Stadtwerke Stuttgart, reframing the energy transition as a relationship between residents and their city.

The Edeka group and Netto launched a €99 co-branded crisis-preparedness 'emergency backpack' alongside the Bundeswehr's 'Red Storm Charlie' civil-defence exercise.

Serviceplan has created a new global premium-positioning campaign for Lufthansa, 'Premium lives in the details,' betting that specificity rebuilds premium credibility.

Deutsche Telekom has appointed Maurice Moitroux, from luxury watchmaker IWC, as its new private-customer marketing communications chief — a notable luxury-to-telco crossover.

The Agence nationale de l'habitat has awarded its global communications to Bonum Group and subsidiary Citizen Press following a public tender — a mission-driven public-sector win.

Alpine resort La Plagne has unveiled a full brand overhaul by Lyon agency Night Session, modernising its iconic 'Bonnet Rouge' symbol for its 60th anniversary.

Pierre & Vacances is launching four premium Swiss residences with an 'edible marketing' stunt — scale chocolate replicas of the chalets, via agency Artefact 3000.

Mazda's 'Coaches Who Move Us,' with TeamSnap, celebrates selfless youth-sports coaches and awards five CX-90 SUVs — purpose marketing at the hyper-local level.

Diageo's Crown Royal has teamed with Sports Illustrated on 'Royal Rituals,' an episodic content series celebrating football fans' game-day traditions.

Carl's Jr. has shifted to cooked-to-order burgers and built a challenger campaign inviting Burger King fans to 'trade the King's crown' for a better burger.

Kraft Heinz's Capri Sun launched a supersized, refillable 'Big Pouch' in a limited Walmart drop aimed at nostalgic adults — a scarcity-led test-and-learn.

Merck's 'Your Hive of Whole Health,' with Debbie Allen, reframes HIV support around whole-person care and community rather than clinical messaging.

Patagonia's '11.2 Million Vote Project' offers customers $100 for getting three people to make a voting plan — fusing activism with customer acquisition.

Anheuser-Busch's Michelob Ultra has become the NHL's official beer sponsor in the US, extending its 'Superior Access' sports platform across 18 teams.

Peloton has launched the $2,195 Tread Flex, its first foldable treadmill, with a Miley Cyrus-fronted campaign aimed at making the brand attainable again.