All Marketing knowledge

Salesforce is spending $5.66bn on Braze to own real-time customer engagement — the latest move in a buying spree that is reshaping the martech stack.

Regulators waved through Publicis's $2.2bn LiveRamp deal — but only behind a five-year consent order built to stop the holding company weaponising its data.

Chipotle turned its takeaway bag into a 170-litre fashion object. The real target is a quietly lucrative menu line: digital-only Family Meals.

Taco Bell is handing a different celebrity the menu every week of National Taco Month — and dangling a $1 version to its app members as the hook.

The Uncommon co-founder and former Grey London chief takes the top honorary role at the design-and-creativity organisation.

The cash-and-carry giant has turned its depots into advertising real estate in eight weeks — and it is part of a much bigger Tesco land grab in retail media.

Saatchi & Saatchi's first EMEA-wide push for the chain imagines what happens when the confidence of ordering exactly what you want spills out of the shop.

The brewer follows its embroidered 'Beer Tapestry' with a cinematic hero film that treats centuries of brewing as something worth showing off.

Television advertising isn't shrinking so much as migrating. Here is how to think about Connected TV, and a decision framework for when it beats a linear buy.

A leadership reshuffle at Omnicom Media hands PHD's European business to its former Spain MD and elevates its outgoing EMEA chief to a global role.

Nielsen data shows a rising German ad market in September, reshuffled at the top as Edeka retreats and rivals and global brands lean in.

The insurer's social-first film casts its new ambassador in an action parody that openly mocks the used-car ads he has fronted since 2023.

The discounter's worldwide creative account has reached a two-horse final round, and its long-standing agency Antoni has already told staff it is out.

The brewer wants choosing a pub to feel as effortless as picking your next box-set binge — and it is betting free pints will get you off the sofa.

Merx helped London's Tas Restaurants grow Google Ads revenue 81% and total conversions 428% with AI Max and Performance Max — a win Google turned into an official case study.

Ford and agency Born Social built a campaign around a simple truth — the Transit is genuinely everywhere — using real-world footage instead of a polished shoot. A lesson in confident simplicity.

Netflix held its first upfront in France, promising advertisers more effective, attention-led advertising as it chases a multi-billion ad business. Here's what it signals.

Halloween is one of the easiest seasonal hooks for a small business — if you play to atmosphere and creativity rather than spend. Here's how to make it work on a shoestring.

Germany's Sparkasse is using a stand-up comedian to tell stories about financial hardship — a bold bet that humour is the way to make an awkward, anxious topic approachable.

Mercedes-Benz has extended its bespoke Omnicom agency, Team X, to 2029 — a vote of confidence in the 'custom agency' model quietly reshaping how big brands buy marketing.