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Marketing Minute
SodaStream Picks Independent B-Corp Agency Notchup to Activate Its Concentrates Range
A fresh French agency win for a challenger FMCG brand — notable because it goes to an independent, B-Corp-certified shop rather than a network.
6 days ago3 min read
Marlène Schiappa Becomes Managing Director of Influence Firm Tilder
A recognisable political name takes the top operational role at a Paris influence firm — a signal on the blurring line between politics and the influence-comms industry.
6 days ago3 min read
Viginum's Chief Marc-Antoine Brillant Leaves to Launch a 'Counter-Interference' Agency With Havas
A high-profile public-to-private move puts Havas into the disinformation-defence business — a sensitive intersection of comms, security and politics.
6 days ago3 min read
TF1 Pub Launches 'TF1 Business Partners' to Sell Video Advertising to SMEs
Big broadcaster sales houses are chasing the long tail of SME advertisers — a notable expansion of TV and CTV's addressable market in France.
6 days ago3 min read
FranceTV Publicité Runs France's First CTV Campaign Piloted on 'Contacts' via Co-Viewing
A concrete French ad-tech first — moving CTV from impressions to people-based 'co-viewing' contacts, a template rivals will chase.
6 days ago3 min read
Google Overhauls How It Counts Display Ad Impressions, Moving to 'Begin-to-Render'
Impression counting is the foundational currency of digital advertising. Google's shift to begin-to-render could quietly reset baselines across the open web.
6 days ago3 min read
Hoka Turns New York Into a Live Leaderboard With a Strava-Powered DOOH Campaign
A clean case study in fusing wearable/fitness data with digital out-of-home — turning static screens into live competition dashboards.
6 days ago3 min read
Cheez-It Debuts a College Football 'Couch Committee'
A snack brand buys into the college-football conversation with social-first, meme-ready creative — leaning on debate and fandom rather than product claims.
6 days ago3 min read
Toyota Launches a Season-Long NFL Campaign Anchored by Eli Manning
A top auto spender leans into the NFL's grassroots flag-football growth story rather than just game-day spots — a sponsorship-plus-purpose play.
6 days ago3 min read
Nissan Retires the Physical 'Heisman House' for a YouTube-First Series
A rare public admission that a beloved TV franchise needs rebuilding for a YouTube-native audience — Nissan inverts the TV-first model.
6 days ago3 min read
KFC Names Amy Ellis Durini as Its First-Ever Global Chief Brand Officer
KFC formalises global brand control mid-turnaround, pairing a fresh visual identity with senior leadership muscle — a template other legacy QSRs are watching.
6 days ago3 min read
The Trade Desk Cuts About 15% of Its Global Workforce After a Weak Quarter
The biggest independent demand-side platform is laying off ~15% of staff after a soft quarter — a warning sign for the open programmatic market.
6 days ago3 min read
Gillian Anderson Fronts M&S's Library-Set Autumn 'Love' Campaign
M&S continues its fashion-credibility resurgence with aspirational star casting and stylised film — part of the retailer's ongoing brand turnaround.
6 days ago3 min read
Essity Calls a Global Creative Review Across Its Enlarged Femcare Portfolio
A landmark femcare account — home of AMV BBDO's 'Wombstories' and 'Blood Normal' — goes into review as M&A reshapes agency rosters.
6 days ago3 min read
Guinness Finds a Big Idea Hiding Inside the Word 'LoVely'
Guinness swaps the 'V' in 'Lovely' for its harp — turning a 1930s tagline into a flexible, ownable design system. A masterclass in distinctive brand assets.
6 days ago3 min read
Vodafone Sells 'SuperMobile' Like an Action Blockbuster in VodafoneThree's First Big Push
VodafoneThree's first big post-merger campaign sells premium tier 'SuperMobile' with cinematic, Roman Kemp-fronted craft — and a pricing lesson for anyone selling a premium upgrade.
6 days ago3 min read
Man City Women Build a Brand of Their Own — a Bellwether for Women's Sport
Manchester City Women is developing a distinct brand identity rather than mirroring the men's badge — a 'statement of ambition' that signals how the commercialising women's game will monetise as a property in its own right.
Sep 43 min read
AI Will Run 80% of US Ad Spend by 2028 — Here's How to Keep Control
Gartner says 80% of US ad spend will flow through AI-powered platforms by 2028. Here's how marketers can keep control of budgets and guard against the 'machine bias' that favours the platforms.
Sep 43 min read
Graza Bets on NASCAR — and Now Mayo — to Take Olive Oil Mainstream
DTC darling Graza is using a NASCAR sponsorship, a WNBA tie-up and a spot that fries an egg on a race car to push its olive oil — and new mayonnaise — from online cult brand to the mainstream aisle.
Sep 43 min read
Specsavers Turns a Hearing Test Into a Nightclub Guestlist for the Over-50s
Specsavers' 'The Testlist' rewards over-50s who complete a free hearing screener with a Groove Armada guestlist — a sharp piece of health marketing aimed at Britain's original ravers.
Sep 43 min read
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