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Dunkin' unveiled a Marvel tie-in on 5 October, with an Avengers: Doomsday menu and collectibles priced $8.99-$24.99 launching 4 November ahead of the 18 December film.

Gymshark named Megan Thee Stallion its first celebrity ambassador around 21 October with a 22 October drop, breaking a playbook built on micro-influencers to chase mainstream reach.

Target's 2026 holiday campaign, previewed 20-21 October, builds a fictional Academy of Giftology led by D'Arcy Carden, backed by creators, OOH and up to 25% off toys for Circle members.

Pringles' 13 October Halloween stunt invites fans to sign a Last Will and Taste-Ament to be buried in a can-shaped urn, with a 200-year supply of Pringles for the winner.

DoorDash launches its first-ever on-demand apparel partnership with Skims via a 13 October ad in which Kim Kardashian solves a last-minute wardrobe emergency with a single tap.

Rivian revived Bill Murray as Peter Venkman for a Ghostbusters Halloween ad, an in-car Ghostbusters Mode and real Ecto-R1 vehicles, unveiled 8 October, borrowing pop-culture IP to stand out.

Consumer champion Which? has launched 'The answer you can trust', its first major platform since appointing Neverland, landing as AI-generated reviews raise fresh doubts about who to believe online.

A new IPA report finds only 45% of brands are confident sponsorship drives business results, but those applying three fundamentals are around six times more likely to believe it works.

New WARC data shows the combined ad-to-sales ratio of 25 global giants has fallen from 6.1% in 2019 to 5.5% in 2025, meaning they spend proportionally less to sell more.

Netflix posted 12% revenue growth in Q3 2026, its slowest in three years, and told investors it is 'not satisfied' as advertising revenue surged roughly 80% but still missed internal targets.

Nissan and TBWA\Nissan United dramatise the Qashqai e-Power Hybrid's range in 'Unstoppable', a 'Follow That Car!' chase where the Qashqai stays miles ahead of a taxi, a truck and a plane.

Waitrose & Partners and Wonderhood Studios reposition the supermarket's at-home dine-in range as restaurant-quality, landing on a line built to own a whole occasion: 'It's not fine dining, it's fine Dine In.'

McDonald's UK and Leo UK have reimagined six signature dips as a limited Halloween face-paint range, a shareable stunt that mines the brand's most recognisable assets for cultural attention.

Heineken has borrowed the on-demand playbook to tackle a very British problem: deciding where to drink. Its new 'Pubscription' service sorts local pubs into genres you can browse like box sets.

Instead of a 30-second spot, the French grid operator made a 17-minute film — and bet that depth would earn attention a hard sell never could.

Google's message to French marketers was blunt: the click is dying, and the websites built to win it need rebuilding.

Premium streaming inventory used to mean big budgets and a media agency. M6 is handing the keys to small businesses for a four-figure sum.

The telecoms giant is monetising something it has always owned: the footfall through hundreds of high-street shops.

AppLovin's BFCM analysis points to an unglamorous truth: the brands that refreshed creative weekly out-earned those that didn't, by a directional 23%.

A new WARC study reveals a split advertising economy — legacy brands spending a bigger share to defend ground as the platforms that sell ads spend far less.