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TL;DR: Conversion rate optimisation (CRO) is the practice of getting more of your existing website visitors to take action — buy, enquire, book or sign up — without spending a penny more on ads. With the average online store converting under 3% of visitors, small improvements to speed, clarity and trust can lift your revenue from the traffic you already have. For most UK small businesses it is the cheapest growth lever there is. What is conversion rate optimisation? Your conv

Paid advertising has started appearing inside AI assistants like ChatGPT. Here is how it works, who is already testing it, and the practical moves businesses should make before the channel matures.

Advertising and marketing job listings in Germany have fallen by more than a third in two years, with the decline accelerating and a rising share of remaining ads demanding AI competence.

An autumn forecast from German industry body Vaunet shows streaming revenue overtaking linear TV and radio for the first time, with just four platforms taking nearly three-quarters of video-streaming ad money.

Beauty retailer Douglas has consolidated media planning for all 20 of its European markets with Dentsu's Carat, extending an existing mandate and handing the holding company a notable win amid a fierce German new-business race.

Novo Nordisk signed Jurgen Klopp for a German disease-awareness campaign urging people to see a doctor, deliberately never naming Ozempic or Wegovy, a masterclass in marketing within strict regulatory limits.

Mercedes-Benz has hired agency creative Gun Aydemir into a newly created in-house Executive Creative Director role as it reviews its Team X agency setup, another data point in the agency-to-brand talent drain.

Klarna's Shower Thoughts is its first international brand campaign in over three years, produced entirely in-house and fronted in Germany by national-team striker Deniz Undav, signalling a decisive move away from agencies.

WPP Media has run Germany's first pilot ad campaigns inside ChatGPT for five major advertisers, calling early results promising while quietly admitting it still cannot prove what the ads actually sold.

For World Mental Health Day, L'Oreal's Lancome launched an international initiative on women's anxiety and depression, flipping the reflexive I'm fine into a prompt to open real conversations.

IKEA and agency Buzzman are turning price reductions into French wordplay across out-of-home and digital screens, tying lower prices to purchasing-power anxiety as cheaper Chinese rivals circle.

French grocer Monoprix has awarded its brand and performance communications to Havas Paris and Havas Commerce after a three-month review, a notable win in a market where Havas and Publicis swap big accounts.

To mark 50 years of own-brand products, Carrefour became the first advertiser on Dailymotion's connected-TV home-screen format, using first-party data to lift purchase intent 23 points above benchmark.

New DoubleVerify research shows French consumers react to the execution of AI advertising, not its mere presence, punishing low-quality work while accepting polished AI creative with little complaint.

At a French retail conference Danone revealed it personalises creative at scale using AI tied to purchase data, and is now testing ads inside ChatGPT while tracking how answer engines cite its brands.

OpenAI's first-ever France advertising campaign leans on two grandmothers to launch ChatGPT Voice and two new French voices, breaking the fourth wall to make an AI product feel human and unthreatening.

A 12 October Digiday report finds agencies and CMOs planning media and creative against AI-generated synthetic audiences, with one Kenvue brief falling from about 30 days to 3.

Meltwater launched its global Intelligence Is Always in Style campaign around 13 October starring Kim Cattrall, marking its 25th anniversary with a rare celebrity push for a B2B martech brand.

WPP named McCann global CEO Tyler Turnbull as CEO of WPP Creative on 9 October, succeeding Jon Cook to lead a combined VML and Ogilvy network as Cindy Rose drops the holdco label.

The FTC's 8 October settlement with Greenway Auto Group targets ads understating real prices, after the dealer allegedly charged $3,350-plus over advertised cost in 92% of deals.