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Retail advertising is booming in the UK. Here's how retail marketing and retail media fit together in 2026 — the formats, the networks, and how brands should start.

Domino's is paying customers a $5 coupon to test its relaunched app and website — no feedback required — underscoring that digital ordering now drives the bulk of its US business.

The FTC, with California and Utah, has sued Hims & Hers for allegedly sharing sensitive health data with ad platforms including Meta and Snap — a stark warning on first-party data in ad targeting.

Pernod Ricard's Jameson has become the NFL's official spirits sponsor in a multiyear deal, taking the slot Diageo declined to renew — a bold bet on live sport as US spirits demand softens.

Popeyes has named Anomaly its US creative agency of record, replacing McKinney and rebuilding its roster across Canada creative, comms and CRM in a push for consistency and value messaging.

Academy Sports + Outdoors has launched Academy Retail Media, offering onsite, in-app and off-site ads with closed-loop measurement across 52 million verified customers — retail media's next wave beyond grocery.

TL;DR: Performance Max is Google's AI-run campaign type that serves your ads across all of Google's channels — Search, Shopping, YouTube, Gmail, Discover, Display and Maps — from a single setup. You hand over a goal, a budget, your best creative and some audience clues; Google's machine learning does the bidding and placement. Used well alongside (not instead of) a Search campaign, it can unlock cheap incremental reach. Used blind, it can quietly burn budget. Here's how to se

Mintel says UK consumers are rejecting over-automated experiences and prioritising human connection — a warning for brands leaning too hard on AI at the expense of the personal.

Beefeater 0.0's new Lucky Generals campaign reanimates Jamiroquai's 1996 ‘Virtual Insanity’ as a sequel — a nostalgia-led play riding the fast-growing no/lo drinks trend.

Škoda's new Leo UK campaign turns the háček above the Š — and the ‘shhh’ sound of saying the name right — into a participation-driven brand platform across TV, OOH and social.

Deliveroo's most-viewed screen — the Order Tracker — is now buyable programmatically through Google Ad Manager, opening one of retail media's highest-attention placements to the open market.

The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.

VML UK has appointed Cat Davis, formerly of Atomic London, as chief marketing officer — the latest sign that big agencies are investing in marketing themselves as consolidation reshapes the sector.

ITV posted a 'solid' first half — total ad revenue up 3%, digital ad revenue up 13% and ITVX viewing up 27% — powered by the World Cup, with a £100m buyback and a softer Q3 flagged.

Global has unveiled ‘Billboards by Global’, a 4,500-panel out-of-home network reaching 43m Britons a fortnight — and it’s pitched squarely at data-led, measurable OOH.

KFC has begun rolling out its biggest brand overhaul in years — new typefaces, a refined Colonel and a bucket-led ‘Bucketverse’ system — starting in the UK and Ireland.

From Oliver poaching a TikTok creative chief to Grey winning Synechron and Weetabix hiring a new social agency, July’s UK agency moves reveal where the market is placing its bets.

Google has made Search Console ‘platform properties’ global and shipped new Ads controls. The theme: measuring and managing a brand that now lives across other people’s platforms.

Coral has become Birmingham City’s principal partner — its first front-of-shirt football deal in a century. It’s a neat case study in how gambling sponsorship is being reshaped.

The latest AA/WARC Expenditure Report shows UK ad spend hit £11.7bn in Q1 2026 (+9.3%). But TV’s 0.8% headline hides a split: linear flat, addressable up 15.5%.