All Marketing knowledge

A practical 2026 guide to advertising on Facebook and Instagram for UK small businesses — setup, objectives, budgets, real UK costs, Advantage+ and the new 2% UK fee.

Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.

Coral's new Wonderhood campaign 'Services to Football', fronted by Jimmy Bullard, celebrates devoted fans over betting odds — a fandom-first play amid tighter gambling-ad scrutiny.

French-founded adtech firm Teads sues Google, claiming anti-competitive conduct cost it about 6.88 trillion ad impressions — a private damages claim following regulators' monopoly findings.

Beiersdorf hands Berlin social-first agency Charles & Charlotte the global social-media strategy for Hansaplast across 17 markets — a sign social is now a lead channel.

Serviceplan Group will run Porsche's worldwide creative and marketing from January 2027, beating incumbents Grabarz & Partner and UDG — a landmark win for Europe's biggest independent.

Veteran creative Peter Gocht has joined Hamburg digital agency La Red as executive creative director after five years at Saint Elmo's Hamburg.

Mattress e-tailer bett1.de has replaced long-time lead agency Antoni with Berlin's &Aimaq for a new international brand identity built around a 'sleep ballet'.

The GWA has revealed the shortlist for the Effie Awards Germany 2026, with 61 cases advancing across 21 categories and Jung von Matt leading the field.

Alexander Rohwer, who led brand and advertising at Otto until spring 2026, has joined Serviceplan Group as a managing director at its Plan.Net digital arm.

The L'Équipe group has acquired free-to-air NFL rights, including the Super Bowl, for the 2026-2027 season, with France Télévisions airing the Paris Game.

Tinder has rolled out a France-market brand campaign by Jellyfish promoting its Double Date feature, targeting Gen Z's shift toward group, friendship-led experiences.

French glass-jar brand Le Parfait has launched a summer TV campaign built on passing homemade cooking down across generations.

Insurance comparison site LeLynx.fr is back on French TV with a campaign by Hors Écran introducing a new mascot, Malynx, and reviving its famous slogan.

French media regulator Arcom will begin implementing recommendations from the Lasserre report on public-broadcasting impartiality from September 2026.

NRJ Group reported first-half 2026 revenue of €149.4m, down 3.5%, blaming a difficult advertising market as radio and TV ad income fell.

Prisma Media has become the first French press publisher to feed its first-party data into Nielsen's ID Graph, the engine behind Digital Ad Ratings measurement.

Ad-tech platform StackAdapt launched in-platform Economic Impact Measurement, connecting ad exposure to roughly $4 trillion in US consumer card-transaction data.

Out-of-home giant Outfront created a chief data officer role and filled it with IPG/UM veteran Huw Griffiths, as OOH races to prove measurable value against digital.

Snap beat Q2 expectations as ad prices jumped about 10% — but ad revenue grew just 9%, meaning growth came from pricing rather than expanded inventory.