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Automated buys near 40% of Spotify's ad sales
Spotify crossed 300M Premium subscribers and revealed its automated sales channel now makes up nearly 40% of ad-supported revenue — a big shift in how brands buy audio.
Aug 53 min read


AI lifts Pinterest to 18% ad-led revenue growth
Pinterest reported Q2 2026 revenue up 18%, crediting AI as a clear accelerant for advertiser performance — though user growth came almost entirely from lower-monetizing markets.
Aug 52 min read


Paramount leans on streaming ads amid the WBD fight
In its first full quarter as Paramount Skydance, the company leaned on streaming growth and argued its pending Warner Bros. Discovery deal will be good for advertisers.
Aug 53 min read


Dark Horses lands Lucozade before its centenary
Lucozade Ribena Suntory has appointed Dark Horses as lead creative agency for Lucozade, as the energy brand approaches its 100th anniversary.
Aug 52 min read


Rival football fans unite in Elvis's last work
Prostate Cancer UK's 'This Club Matters More' unites rival football fans under a fictional 'Prostate United' — and marks the final work from agency Elvis.
Aug 52 min read


Coca-Cola salutes Britain's family-run venues
Coca-Cola Great Britain has launched 'Counter Cultures', a campaign celebrating the family-run hospitality businesses that stock its drinks.
Aug 52 min read


VCCP scoops AG Barr media in a four-way pitch
Soft-drinks maker AG Barr has appointed VCCP Media as its media agency of record after a competitive four-way pitch, unseating incumbent the7stars.
Aug 52 min read


Co-op goes viral with a grocery microdrama
Co-op, with Carat UK and Platform Media, has launched 'Pop to Co-op', a four-part comedy microdrama — a first for UK grocery.
Aug 52 min read


Dairylea sets kids free in new VCCP campaign
Mondelez's Dairylea has launched 'A World of Their Own', a VCCP-created campaign celebrating childhood independence and taking a gentle swipe at helicopter parenting.
Aug 53 min read


TBWA goes handmade with a bold new global identity
TBWA has rolled out its first full global visual identity, a deliberately imperfect, handmade system built in-house by Design by Disruption.
Aug 53 min read


thjnk gives Lotto Baden-Württemberg a 'FEEL GLÜCK' rebrand
Agency thjnk has launched a new brand platform, 'FEEL GLÜCK', for Lotto Baden-Württemberg — a 360-degree campaign uniting the state lottery's products under one feel-good idea.
Aug 43 min read


Deichmann and Fila chase Gen Z with 'Create Offline Memories'
Footwear retailer Deichmann and Fila have launched a Gen-Z campaign fronted by creator Kayla Shyx, shot in retro camcorder style to celebrate analogue, offline moments across 17 countries.
Aug 42 min read


E.ON turns the energy transition into a YouTube reality show
German utility E.ON is launching 'House of Power', a scripted-reality YouTube series with Google and agency Mawave, using creators and challenges to make renewable-energy tech entertaining.
Aug 43 min read


Coca-Cola returns as a Bundesliga sponsor after a decade away
Coca-Cola Deutschland is back as an official Bundesliga partner after ten years, with a big season-launch campaign — a bet on football's mass reach as the 2026/27 season kicks off.
Aug 42 min read


Fred & Farid Paris creates Rare Beauty's global 'Rare Beginnings'
Paris agency Fred & Farid conceived the global campaign for 'Rare Beginnings', the second fragrance from Selena Gomez's Rare Beauty — a French creative win on a major international brief.
Aug 43 min read


€99m of ads ran around France's World Cup matches on M6
A Kantar study found nearly €100m of gross ad investment ran around France's eight World Cup matches on M6, with Google the biggest advertiser — a concrete read on the value of premium live sport.
Aug 42 min read


France 2 tops July as M6 posts its best month in 20 years
French TV audience data for July 2026 shows France 2 leading on 17.0%, ahead of TF1, while M6 recorded its strongest month in two decades on World Cup football — reshaping the buy for advertisers.
Aug 43 min read


Mediatransports wins Montpellier's transit advertising
OOH specialist Mediatransports has won the advertising concession for Montpellier's bus and tram network — roughly 650 ad faces across 185 buses — part of a run of regional transit-media wins.
Aug 42 min read


France's Arcom fines CNews €200,000 for incitement to hatred
French media regulator Arcom has fined Bolloré-owned news channel CNews €200,000 over on-air remarks judged to incite hatred — a reminder that brand-safety risk runs to the platforms carrying your ads.
Aug 42 min read


JCDecaux posts 5.7% H1 growth as digital screens surge
France's JCDecaux reported 5.7% organic revenue growth in H1 2026, with net profit nearly doubling as digital out-of-home leads — a bright spot in a softer French ad market.
Aug 43 min read
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