All Marketing knowledge

British Berry Growers’ ‘Fresh Outlook on Food’ campaign spoofs fast-food billboards to expose the out-of-home HFSS loophole — and demand junk-food ad bans near schools.

A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.

OpenAI has scrapped its six-figure minimum and opened self-serve ChatGPT ads to any business, with the UK among its first expansion markets. Here is what it means for UK marketers — and why to temper the hype.

When thieves stole a 12-tonne lorry-load of limited-edition F1 KitKats, Nestlé did the opposite of going quiet — and turned a real cargo crime into a PR Grand Prix winner at Cannes Lions 2026.

Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.

A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.

Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.

DASH Water has launched its largest-ever national campaign, taking 'The Drink That Has It All' onto Sky, ITV1, radio and out-of-home — and the effectiveness data is doing the talking.

Jacob's Creek has launched its biggest-ever campaign, 'Welcome to the Creek', with the UK as first market. Why high awareness isn't the same as high relevance.

Carlsberg has revived its iconic 'If Carlsberg Did…' line after ten years, via Fold7. We unpack why bringing back a dormant tagline can beat inventing a new one.

Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.

The ASA says 96.2% of monitored gambling ads now comply with the rules — a win for its AI-powered Active Ad Monitoring. But alcohol lags, and social is the weak spot.

Ofcom is investigating TikTok's age assurance under the Online Safety Act, with fines up to 10% of global turnover. Here is why brand-safety

The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp

Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili

Chinese carmaker Geely Auto has appointed independent agency Joint as lead creative for its UK launch. We break down how a new entrant build

A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused

Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie

Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun

The UK's rules on advertising less healthy food and drink are among the strictest in the world. Here's a plain-English guide to what's restricted, what counts as HFSS, and how brands can keep advertising compliantly.