All Marketing knowledge

The London Eye's new TBWA\MCR campaign strips away the wheel to sell the view from inside, using FOMO to convert a landmark people photograp

Good Energy's biggest campaign in 27 years, 'Meet the Re-Generation', ditches guilt for optimism. We look at why hopeful, human sustainabili

Chinese carmaker Geely Auto has appointed independent agency Joint as lead creative for its UK launch. We break down how a new entrant build

A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused

Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie

Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun

The UK's rules on advertising less healthy food and drink are among the strictest in the world. Here's a plain-English guide to what's restricted, what counts as HFSS, and how brands can keep advertising compliantly.

A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.

A plain-English, continuously updated guide to the rules that govern UK advertising — the ASA, the CAP Code, HFSS food rules and the DMCC Act — with all our latest rulings coverage.

The ASA has banned a Grain Connect email that claimed Virgin Media's takeover of YouFibre would trigger in-contract price rises, ruling the competitor comparison misleading and unsubstantiated.

Specsavers is stretching its iconic 'Should've gone to Specsavers' line for the first time in 22 years, using it to remind customers the brand offers far more than routine eye tests.

Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.

Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.

Publicis Groupe has upgraded its full-year 2026 guidance after posting 4.8% organic growth in the second quarter, extending a run of outperformance built on data, AI and a $3bn acquisition spree.

The Advertising Standards Authority has issued its first rulings under the UK's new 'less healthy food' advertising restrictions, banning Instagram ads from M&M's and a Morley's franchise while clearing several rivals.

Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.

New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.

New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.

Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.

Google's biggest ads event of the year put generative AI at the centre of search advertising, from conversational ad formats to agentic automation.