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Stagwell has appointed ex-Dentsu leader Liz Rutgersson as global CEO of its flagship media agency Assembly, with Connie Chan taking APAC — a double leadership move as the network chases global scale.

Channel 4 Sales will become Paramount's exclusive UK ad sales partner from 2027, taking Channel 5, MTV, Comedy Central and Nickelodeon inventory away from Sky in a deal worth more than £300m.

Birra Moretti’s Stanley Tucci advert scores 4.3 stars, placing it in the category’s top 10. Explore the campaign and its advertising effectiveness.

Ten ready-to-run campaign ideas from the team at Merx Marketing Ltd — built for small and growing businesses that want big attention without a big budget.

Samsung is greeting Apple's first foldable iPhone with a cheeky 'Welcome to Foldables' campaign in Germany, a classic piece of reactive comparative advertising.

Germany's car-subscription market is growing fast, with market leader Finn scaling revenue and valuation — but rising competition is squeezing margins across the sector.

German fitness chain clever fit has awarded its media account to agency pilot Nürnberg, a notable win in the fast-growing, price-competitive gym sector.

Mini is leaning into its cult status by inviting customers to help shape the brand, treating owners as active co-creators rather than passive buyers.

German rail operator ODEG and agency KNSK are using a relatable 'Mum' figure to nudge passengers toward more considerate behaviour on trains, with humour instead of scolding.

Publicis has won a mandate to work for insurance giant Allianz Deutschland, extending a remarkable run of global and regional account wins for the holding company.

Franco-Swiss land artist Saype has created a giant biodegradable fresco in the Alps to promote the theatrical release of the film 'Heart of the Beast' — experiential marketing at landscape scale.

Bouygues Telecom has partnered with agency Alatack on an internal communications campaign to rally employees around its 'Cap 2030' strategic plan.

French agency Forecast has launched a dedicated 'People' division focused on personal branding for public figures — a sign that reputation strategy for individuals is becoming a formal service.

French agency group WMH Project has opened a new expertise unit, CULTURE, dedicated to cultural and heritage experiences — a bet that culture is a serious brand channel.

YouGov is rolling out BrandIndex Voices in France, an AI-powered qualitative tool that aims to explain the 'why' behind brand-tracking metrics at scale, using real panellists.

Marion Darrieutort's The Arcane has merged with Cinquième Rue and Pop Stories to form Arcane Partners, a consolidation of French communications and influence consultancies.

French eco-organisation Alcome has picked agency Josiane, after a pitch, for its next public campaign to cut cigarette-butt litter, backed by a reported €78m 2026 budget.

France's dairy body CNIEL is reviving the cult 45-year-old slogan 'Les produits laitiers sont nos amis pour la vie' in a new campaign of culinary duos, with a manga-styled TV return.

Healthcare booking platform Zocdoc has launched a new brand campaign positioning itself around finding the right doctor, not just any doctor, and getting patients seen.

Fox Sports is bringing back its original animated characters, including Cleatus the robot, for the first time in its NFL promos, anchoring a star-studded campaign with Tom Brady and Michael Strahan.