All Marketing knowledge

After 13 straight quarters of falling sales, Dave & Buster's names GUT as creative AOR and Mediaplus as media AOR to drive its growth marketing turnaround.

Halfords launches 'For All Wheelkind' from Dentsu Creative UK, a brand platform chasing the £8bn 'do-it-for-me' motoring services market.

The Ministry of Justice and Wonderhood Studios launch 'Makings of a Magistrate', the UK's biggest-ever magistrate recruitment campaign, targeting 21,000 magistrates.

Behind The Gloves and Brothers & Sisters launch an AI-generated film inventing boxing's 'seventh punch' to promote a Barcelona charity fight raising €200,000.

A WFA and MediaSense study finds 75% of advertisers expect to change how they pay agencies within three years, shifting from time to outcomes.

The ten marketing mistakes we see small businesses make most often at Merx Marketing — and how to fix each one before it costs you growth.

German discounter Lidl, via M+C Saatchi, ran a guerrilla out-of-home stunt mocking a viral $60 New York loaf to flex its own price competitiveness in the US.

Skincare brand Sebamed has launched an emotional new brand campaign by agency Track, humanising its clinical 'science for healthy skin' claim around the pH 5.5 message.

ARD Media has unveiled 'Audionited,' bundling linear radio and digital audio into a single programmatic booking with one CPM — a structural simplification of German audio buying.

Scholz & Friends casts actor Merlin Sandmeyer as a 'love coach' for Stadtwerke Stuttgart, reframing the energy transition as a relationship between residents and their city.

The Ipsos Global Trustworthiness Index 2026 finds advertising professionals and influencers ranking below politicians in Germany — a sobering benchmark for the ad economy.

Serviceplan has created a new global premium-positioning campaign for Lufthansa, 'Premium lives in the details,' betting that specificity rebuilds premium credibility.

Deutsche Telekom has appointed Maurice Moitroux, from luxury watchmaker IWC, as its new private-customer marketing communications chief — a notable luxury-to-telco crossover.

The Agence nationale de l'habitat has awarded its global communications to Bonum Group and subsidiary Citizen Press following a public tender — a mission-driven public-sector win.

Meal-kit brand HelloFresh has rolled out an 'À taaable' campaign in France, sending a branded truck through Paris to sanctify the dinner ritual against screens.

French airline Air Caraïbes has appointed engagement agency Brainsonic to run its social media and influence, as travel brands shift the battleground to community engagement.

Audi France has renewed Omnicom agency Romance after a pitch and expanded its remit to the brand's entire social media, bucking the fragmentation trend in auto marketing.

Corporate wellness platform Wellpass, formerly Gymlib, has appointed EDG's media agency Lift to run its media strategy, betting on connected TV and sport podcasts to reach employers.

A Metricool 2026 study finds TikTok markedly cheaper than Meta for driving leads and traffic, yet 91% of advertisers still run Meta only — with France posting the strongest returns.

France's biggest-selling daily, Ouest-France, has announced a restructuring plan to eliminate 156 positions, 116 of them editorial — a stark signal of the regional-press crisis.