All Marketing knowledge

France Televisions posted record Tour de France Femmes audiences — a 32.9% share and 23.2m viewers — strengthening the commercial case for women's sport.

Ahoj-Brause turned the 2016 'PPAP' meme into a remixable jingle for its Brausefinger launch — a heritage brand mining precise nostalgia to reach Gen Z on social.

The Ambition named ex-DB Schenker brand lead Sophie Käppele its first Head of Strategy & Innovation — client-side talent crossing into agency strategy.

Havas Media retained and expanded Hermes Arzneimittel's account after a multi-stage pitch, adding econometric modelling — media competing on proof, not just buying clout.

Lidl hit back at Aldi with a mocking film in Germany's discounter 'app war' — a comparative-advertising spectacle that's really a fight over loyalty-app data.

Motel One appointed Berlin agency EightSix to build a 13-country sonic identity covering The Cloud One too — a bet on audio as a cross-border recognition asset.

A German court banned Netto's 'environmentally friendly' yogurt ad in a Deutsche Umwelthilfe greenwashing win — a precedent raising the bar for sustainability claims.

Old Spice's 'Fallidudes' and Native's snarky PSL send-off turned pumpkin spice into a fall marketing battleground — how CPG brands manufacture cultural moments.

Red Robin hired Whataburger's Scott Hudler as CMO — a poached fast-food marketer signalling casual dining's fight to rebuild brand relevance amid soft traffic.

Perplexity blocked Time's AI-agent ads as 'deceptive', an early flashpoint over advertising in the agentic web — and a warning about platform-controlled trust scores.

Hinge's first-ever audiobook extends 'No Ordinary Love' with real couples' stories on Spotify and Libby — brand-building over performance for Gen Z.

JCPenney's Mischief-made 'Retail Rejuvenation Retreat' parodies off-price chains and ties the joke to a real trade-in offer — comparative advertising done right.

Generation Media has added a group strategy director — a sign the kids-and-family media niche is defending its expertise against generalist buying.

Publicis London has hired creative directors David Anderson and Ian Brassett — a talent-side signal the network's UK flagship is chasing creative reputation.

Sekonda has appointed VCCP as its creative agency after a pitch — another win for 2026's busiest UK new-business machine.

Samsung's 'Life's Little Moments' for the Galaxy Z Fold8, by PR agency Taylor Herring, sells foldables through fatherhood — emotion over specs.

Jamie Oliver stars in 'Finding Jamie', a Life360 microdrama by Baby Teeth — bringing the vertical, serialised format into mainstream UK brand marketing.

St Luke's retained South Western Railway and launched 'Spread your wings again', reviving its CGI 'bird-fluencers' — a lesson in protecting distinctive assets.

iD Mobile's 'Mugsville', narrated by Diane Morgan via Trouble Maker, turns the cost-of-living squeeze into comedy — and names the mobile category's villain.

Three's 'Let Fun In', by Wonderhood Studios, is VodafoneThree's first big brand reset — and a bet that Gen Z distinctiveness beats safe, post-merger category messaging.