All Marketing knowledge

BrewDog, now owned by Tilray Brands, has reinstated a chief marketing officer — appointing John Beasley, who says the brand has 'a mountain to climb' to rebuild consumer trust.

ISBA and the Responsible Marketing Advisory have released a framework setting out three ways brands can run creator marketing — bolt-on, channel or core — as UK creator revenue nears £1.22bn.

Berlin transit operator BVG and agency GUD stationed bodybuilders at a U-Bahn station to help exhausted Berlin Marathon finishers down the stairs.

Lavazza-owned coffee brand Carte Noire has appointed agency Heaven for social media and influence, building a creator 'crew' across Instagram, Facebook and TikTok.

Sephora has launched Project Hearts Not Hate, its first-ever global corporate cause tackling appearance-based hate, backed by striking data on its scale.

Amazon has launched Amazon Ads Agent, merging its DSP and ads console so AI can plan, buy and optimise sponsored, display, video and audio in one place.

British watch brand Sekonda has launched 'any. second. now.', its first work with VCCP Blue and VCCP Media, targeting Gen Z with affordability over status.

WPP Media has appointed Laura Ryan, previously global CEO of IPG's Orion Worldwide, as its new chief media officer overseeing global investment and partnerships.

The ASA has banned Instagram and YouTube ads for Huel after ruling that an athlete anecdote implied its shakes could responsibly replace all conventional food.

In short: Microsoft Advertising (formerly Bing Ads) runs your search ads across Bing, Yahoo and Microsoft's Copilot-powered surfaces — reaching an audience that skews older, more affluent and, on UK desktops, far larger than Bing's headline market share suggests. For many small businesses it means cheaper clicks and less competition than Google, and you can import your existing Google Ads campaigns in minutes to test it with barely any extra work. Why Microsoft Ads is worth a

Hamburg agency KNSK has rolled out an international 'Perfect Match' campaign for German pet-food maker Josera, using a visual trick to build its credibility in cat food.

Public-broadcaster sales house ARD Media has launched 'Flex-Kombi', letting advertisers assemble their own national radio buys by audience, region and budget for the first time.

German grocer Kaufland is scaling retail media by using Xtra-Card loyalty data to target shoppers, winning an ECR Award for a data-driven Coca-Cola 'Meal Deal' campaign.

Germany's federal road-safety campaign 'Runter vom Gas' returns with motorway posters using children's drawings instead of shock imagery, after the public voted for the gentler route.

French banks are shifting youth acquisition to creators and influencers, with Crédit Agricole among those using creators to reach 18-35s amid a trust gap with traditional bank marketing.

The Fondation du patrimoine has appointed agency L'Associé for the launch of its new 'Pass Patrimoine' subscription giving access to 500+ heritage sites, in a mainly OOH campaign.

French gym chain On Air Fitness has unveiled a new brand platform, 'Change de niveau', with a fresh identity and multi-channel campaign built around four community profiles.

Paris has dropped a draft decree that would have broadly banned advertising for reimbursable optical devices, shifting the sector to self-regulation with the ARPP.

Vivendi/Canal+'s Dailymotion has retired 'Dailymotion Advertising' and relaunched its B2B operation as Dailymotion Business, unifying four units under its 'Ray' video-intelligence OS.

DTC bedding brand Brooklinen produced its first celebrity-led and largest-ever campaign, 'Best. Sheets. Ever.', entirely in-house, timed to SNL and the NBA season.