All Marketing knowledge

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.

Mars-owned Dolmio revives its famous puppet family for its 40th anniversary in its most ambitious campaign in over a decade — a bet on distinctive brand assets.

Coca-Cola launches ‘Taste Every Second’ for the 2026/27 Premier League with an original Central Cee track and WPP’s Open X — and shows how modern sponsorship really works.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.

OpenAI has hired ex-Snap marketer Denise Mancinone to lead its German marketing as ChatGPT ads reach Germany. A local ad business is taking shape.

Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.

From 24 August 2026 YouTube counts a view the moment a video plays, across all formats. Headline views will inflate — here's why 'engaged views' now matters for creators, advertisers and earnings.

OpenAI is switching on ChatGPT ads across 31 European markets — Free and Go users only. Here’s what it means for advertisers and what to do now.

Formula 1's 'Five Lights', narrated by Colin Farrell via agency Wing, is a cinematic mid-season push anchored in Times Square — F1's continued courtship of US fans.

Google will retire campaign-level language targeting in Search from late September 2026 — another manual lever ceded to AI, with real compliance headaches for regulated brands.

Disney's World Princess Week short by Fallon and Alex Prager leans on bigatures, puppets and a live orchestra — a deliberate handmade craft flex against AI content.

Liquid Death and Jason Kelce's Garage Beer newsjack the backlash against AI data centres with a crude stunt — earned-media marketing done the challenger way.

Old El Paso's 'The Crunch is Calling' by VCCP Blue builds a 24-market platform around an ownable taco crunch — a masterclass in distinctive assets that travel.

PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.

VINCI's H1 2026 — order intake up 8% to a record book, EPS up 11% — is a masterclass in how B2B and infrastructure brands really market: proof, people and touchpoints.

A UK-focused beginner’s guide to email marketing for small businesses: build a permission-based list, stay compliant with UK GDPR and PECR, pick a platform, and get the best ROI.

JCDecaux renewed its Hamburg street-furniture contract for 15 years, adding green-roof shelters and fleet electrification — OOH quietly modernising city inventory.

French radio's 'Ensemble pour le DAB+' ran a national TV campaign to defend the car dashboard as DAB+ targets 80% coverage — a category-wide defence play.

Meta appealed France's order to reopen 'droits voisins' negotiations with publishers — opening a second front after Google in France's platform-payment fight.

RECMA's France 2025 ranking keeps Havas Media No.1 at 14.5% as Zenith overtakes Starcom and iProspect enters the top five — the French media-agency pecking order.