All Marketing knowledge

American Honda has launched 'Base to Captain', an adventure-themed national brand campaign starring the Passport TrailSport SUV and spotlighting exploration.

The NHL has signed Adobe as its official creative, marketing and AI partner to deliver personalised, AI-powered fan experiences using Adobe Firefly and its experience platform.

Publicis London research with System1 and Effie finds distinctive multi-market campaigns are 4x more likely to report profit growth — and that blandness, not boldness, is the real risk.

Mediaplus UK has appointed Anna Palmer as Head of Comms Planning & Strategy to lead a newly created division, part of its post-rebrand London expansion.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

Standard Chartered has launched 'Move Ahead', a global brand campaign built on its new Formula 1 partnership and AI-enabled production, spanning markets that cover 19 of F1's 21 races.

Brandtech's Pencil has launched Scribble, an AI 'orchestration layer' that reads a brief and routes work across models — built on 500,000+ briefs and cutting repetitive-task time by up to 80%.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

The Merx Method — our five-step framework for building a brand people actually remember, recommend and return to, whatever your size or budget.

Henkel's got2b lands a viral TikTok moment as German singer Mark Forster — famous for never removing his cap — reveals his hair in a creator-led hair campaign.

PepsiCo is launching its Chester's snack brand and its cheetah mascot in Germany, targeting Gen Z in a bid to grab share of a competitive salty-snacks market.

A LinkedIn survey of 585 German marketing leaders finds 79% believe peer recommendations now outperform traditional campaigns — especially with Gen Z buyers.

Ex-F1 driver Ralf Schumacher becomes HDI's new brand ambassador in Germany — and cheekily mocks WirkaufendeinAuto.de, a brand he once endorsed.

Lidl celebrates a 10th fresh-produce award with a royal-themed 'Frischekönig' campaign featuring Riton — and a cheeky jab at rival Rewe.

France's Datawords is renaming itself Group 87seconds, folding its localisation and content brands under a single identity built around video.

The AACC, France's agency association, has published 10 commitments for responsible AI use in agencies, pushing transparency and human oversight.

Mars puts its M&M's spokescandies inside classic film and TV genres — from telenovela to sitcom — in a new 'Screentime' campaign built for shareability.

McDonald's is building a retail media network selling ads on drive-thru order boards across 450 US restaurants, with a reported $1bn revenue ambition.

Jeep marks its 85th year with 'This Is Jeep Country', a heritage-led campaign driving seven models across America to reconnect the brand with its roots.