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AI video startup Runway has released an agent that can recreate an ad, spin out variations, localise it and publish approved versions to Meta, Google and TikTok.

The Ad Council and Sesame Workshop have launched a PSA campaign spotlighting maternal mental health, extending the 'Love, Your Mind' platform with beloved IP.

Telehealth brand Ro has cast Megan Fox in a provocative, tongue-in-cheek campaign for its Ro Sparks men's-health treatment, leaning on shock-value celebrity casting.

Hershey's Reese's has launched a multichannel Halloween campaign to crown America's 'trick-or-treatiest street', with a celebrity Halloween Council.

Chris Macdonald, former global CEO of McCann's ad network, has been named Group CEO of brand-experience business The EC Group, signalling where senior leaders see growth.

Arena Media has won all UK & Ireland media planning and buying for film studio Lionsgate after a competitive pitch, a visible entertainment-sector win for Havas.

Smyths Toys has launched its Christmas campaign early via Droga5 Dublin, turning its catalogue into a child's best friend built from around 700 toys across eight countries.

Twinings has launched 'But First, Tea', a long-term platform repositioning tea as an active wellbeing choice, leaning on creators and retail media over a single TV hero.

Fitted-furniture brand Sharps has launched 'It's What's Inside That Counts' via Neverland, betting distinctive brand-building beats discounting in a soft big-ticket market.

UK brands spent £21.2bn on digital advertising in H1 2026, up 13%, with retail media the fastest-growing format, the IAB UK / MediaSense study found.

Radiocentre's 'Sound Profits' study argues that reallocating a slice of search and social spend into audio can add around £1m in profit at no extra cost.

WPP is set to return to the FTSE 100 after a bruising 2026, handing CEO Cindy Rose a hard piece of market validation for her turnaround.

KFC UK and Mother have extended 'Believe in Chicken' into a 30-minute game show, 'Don't Crack', betting that owned entertainment can earn attention conventional ads can't.

Royal Mail has slashed its disputed October business-mail price rises after an Ofcom intervention and industry backlash, giving direct-mail planners some relief.

Six marketing trends the team at Merx Marketing is watching for 2027 — from AI-assisted search to the rise of owned audiences — and what they mean for your business.

Google Shopping ads are the product listings — image, price and shop name — that sit at the top of Google. They don't run on keywords: they're powered by a product feed you manage in Google Merchant Center. Get the feed right, switch on the free listings, then run a Standard Shopping or Performance Max campaign to buy extra visibility. What Google Shopping ads actually are Those tidy product boxes at the top of a Google search — a photo, a price, your shop name, sometimes a s

German energy provider Yello has launched a new brand campaign created by Mutabor Advertising — its first on creation duties — retiring the cult mascot 'Klyma Wandel' to focus on cost control.

French eco-brand Love & Green has launched its first outdoor campaign, via agency BIG Success, building a 'Safe Care' territory around protection as it stretches from baby care into feminine hygiene.

Indeed has launched 'Nos jobs ont besoin de vous', a campaign by 72andSunny arguing that recruitment stays a human endeavour even as AI transforms how candidates and employers meet.

France's Assurance Maladie has launched a multi-channel campaign by agency Les Présidents urging people to monitor their blood pressure, under the line 'Your blood pressure deserves your full attention'.