All Marketing knowledge

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.

French agency 14Septembre has launched a dedicated fashion-and-beauty practice spanning desirability, influence and generative AI — a bet on category specialisation.

French reverse-mortgage lender Arrago has appointed Sweetpunk to define its entire B2C brand system and product architecture — a rare summer new-business win in consumer finance.

Publicis Sports has teamed with Travis Kelce and 3 Arts Sports to launch Tekta, a venture helping brands structure and measure NIL sponsorship deals with US college athletes.

Lidl’s tool brand Parkside used a cordless drill to rotate the London Eye for a Guinness World Record — timed to a limited-edition drill landing in French Lidl stores on 31 August.

France Télévisions says its multi-sport European Championships drew more than 35m cumulative viewers across 180+ hours — a strong hand going into the autumn ad-sales season.

France’s DGCCRF has fined fast-fashion site Boohoo €2.33m for fake ‘reference price’ discounts — with 95% of checked promotions found non-compliant.

Bill-pay firm Doxo will pay $2.1m to settle FTC allegations it ran misleading search ads impersonating billers and charged hidden fees — a warning on paid search tactics.

The FTC has proposed an enforcement policy on personalized pricing, signalling that using consumer data to set individual prices could be unfair or deceptive — a shot across martech’s bow.

The NFL and 72andSunny’s ‘The Season Is Your Stage’ builds its season-launch campaign around players’ touchdown celebrations — designed for social virality first.

Bud Light’s 2026 NFL campaign reunites Shane Gillis and Peyton Manning across two comedic spots and reintroduces team-branded cans — a marquee beer-category play at kickoff.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

NBC News has named Taboola the exclusive reseller of all its programmatic display inventory — Taboola’s biggest move yet beyond native into open-web display.

Apple has opened Apple Maps advertising to all businesses in the US and Canada, complete with a 15% launch credit — its most direct challenge yet to Google Maps ads.

Dentsu is weighing cutting up to 160 overseas legal entities and slashing HQ costs 30% by 2028 as its turnaround stalls and AI reshapes agency operations.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Health Equals’ new ‘Shelf Life’ campaign by 23red dramatises the UK’s life-expectancy gap using supermarket-style price tags — cause-led creative built on retail visual language.

Paddy Power has launched ‘Why The Football Not?’, a new BBH London brand platform starring Danny Dyer and Peter Crouch, timed to the new football season.

A former GroupM executive has amended his US lawsuit against WPP, citing a Sony investigation he says found $350m of client media rebates were retained. WPP calls the claims baseless.