All Marketing knowledge

Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.

Confused.com and Leo UK bring British idioms to life with handcrafted animal puppets. Marketing Minute on fame-building in a grudge-purchase category and the AI-plus-craft model.

French TV audience data for July 2026 shows France 2 leading on 17.0%, ahead of TF1, while M6 recorded its strongest month in two decades on World Cup football — reshaping the buy for advertisers.

Beefeater 0.0's new Lucky Generals campaign reanimates Jamiroquai's 1996 ‘Virtual Insanity’ as a sequel — a nostalgia-led play riding the fast-growing no/lo drinks trend.

The latest AA/WARC Expenditure Report shows UK ad spend hit £11.7bn in Q1 2026 (+9.3%). But TV’s 0.8% headline hides a split: linear flat, addressable up 15.5%.

Pets at Home has built a national campaign around 'The Perfect Poo' — a cheeky but genuinely diagnostic sign of the right pet food — turning staff expertise into a talkable idea. Here's the lesson for retailers.

Homeware brand Beldray’s first-ever TV campaign, run through ITV’s spend-matching Backing Business scheme, is a template for how UK SMEs can finally afford television.

Video is the standout winner in the latest IPA Bellwether as marketers back moving-image formats across social and connected TV.

Today's brands are no longer competing only with other brands. They're competing with every notification, every scroll, every video and every piece of content fighting for a consumer's attention.

One Minute Summary YouTube is embedding Google’s Veo 3 directly into Shorts, letting creators generate short, stylised clips from prompts — with native audio — inside the app.