All Marketing knowledge

A new BBDO Paris film for Volkswagen France contrasts our obsessive self-care routines with neglected cars to sell a fixed-price maintenance contract — humour with a hard commercial job.

Samsung is greeting Apple's first foldable iPhone with a cheeky 'Welcome to Foldables' campaign in Germany, a classic piece of reactive comparative advertising.

France's dairy body CNIEL is reviving the cult 45-year-old slogan 'Les produits laitiers sont nos amis pour la vie' in a new campaign of culinary duos, with a manga-styled TV return.

Healthcare booking platform Zocdoc has launched a new brand campaign positioning itself around finding the right doctor, not just any doctor, and getting patients seen.

Fox Sports is bringing back its original animated characters, including Cleatus the robot, for the first time in its NFL promos, anchoring a star-studded campaign with Tom Brady and Michael Strahan.

Germany's TV awards honoured Lanz, Raab and Wontorra. Why premium, award-winning TV still assembles the large, engaged audiences advertisers should pay for.

Bonobos made a show, not an ad - an episodic sitcom with Jack Quaid. Why brands are behaving like studios, and how to keep the product in the plot.

Cheez-It's 'Couch Committee' imitates the sports-debate shows its fans already binge. A tidy lesson in building renewable content platforms, not one-off spots.

After 21 years championing the effectiveness case for TV, Thinkbox's CMO is stepping down. What it signals for advertisers and total-video planning.

From January 2027, every ad on ITV and ITVX must carry subtitles - and ITV is subsidising captioning for smaller advertisers. Here is what it means and what to do now.

TF1 Pub's 2027 plan unveils 'Puissance Max' cross-video buys, an 'Autopilot' agentic-AI suite, and a push to win France's €12bn local advertising market.

Zalando-owned About You has launched what it calls the year's first Christmas spot, fronted by Lena Gercke, a full three months before the holidays.

The ADMTV and specialist DK have launched a metric measuring CO2e per completed viewed second per 1,000 contacts — and it shows social video far out-emitting TV.

BETC's 95-second launch film for Amplitude Studios' HUMANKIND II shows newborns across nine historical eras — and was made entirely without generative AI, a statement in its own right.

Direct Assurance has launched its first-ever brand film via Artefact 3000 to trade up from a low-cost image — and it earned the reposition with an 11-point jump in post-claim satisfaction.

Argos has recast mascots Connie and Trevor as mafia bosses in a new T&P campaign to shake off the 'just toys' perception — a smart lesson in making distinctive assets do commercial work.

One of the most concrete 'AI replaces the production shoot' cases from a mainstream German advertiser — a live test of cost, quality and where humans still sit.

Big broadcaster sales houses are chasing the long tail of SME advertisers — a notable expansion of TV and CTV's addressable market in France.

A concrete French ad-tech first — moving CTV from impressions to people-based 'co-viewing' contacts, a template rivals will chase.

A rare public admission that a beloved TV franchise needs rebuilding for a YouTube-native audience — Nissan inverts the TV-first model.