All Marketing knowledge

Behind The Gloves and Brothers & Sisters launch an AI-generated film inventing boxing's 'seventh punch' to promote a Barcelona charity fight raising €200,000.

Skincare brand Sebamed has launched an emotional new brand campaign by agency Track, humanising its clinical 'science for healthy skin' claim around the pH 5.5 message.

Serviceplan has created a new global premium-positioning campaign for Lufthansa, 'Premium lives in the details,' betting that specificity rebuilds premium credibility.

Peloton has launched the $2,195 Tread Flex, its first foldable treadmill, with a Miley Cyrus-fronted campaign aimed at making the brand attainable again.

Flutter-owned Sky Vegas has unveiled 'Primetime Play,' a celebrity-led brand platform starring Kaya Scodelario — Dentsu Creative's first major work since winning the account.

Germany's OVK has raised its 2026 forecast: digital advertising is set to grow 13.8% to nearly €9bn, with video overtaking to become the market's largest format.

France's two parliamentary channels, LCP and Public Sénat, have renewed their advertising sales mandate with FranceTV Publicité — a quiet but telling vote for scaled, trusted ad sales.

Bupa and Joe Wicks are stress-testing wellness fads in a new original video podcast — a branded-entertainment play that swaps hard-sell health insurance for genuine utility.

Inside Devon's Point: WPP's 34,000 sq ft East London hub fuses virtual production, creator studios and AI — and it signals how brands will make content next.

Beats launches its first customizable over-ear headphone, the Beats 360, with an Uncommon campaign in which Kendall Jenner plays every character — a masterclass in using celebrity to embody a product truth.

McDonald's UK and Leo UK relaunch 'World Menu Heist' with nine international items from eight countries across an eight-week campaign — and a lesson in why returning platforms beat starting from scratch.

Deutsche Telekom has launched a campaign against digital violence — its first project with Jung von Matt — extending the telecoms giant's long run of purpose-led work on online safety.

French insurer GAN Assurances is back on television with a new campaign from agency Marcel, rejoining the brand-building race as insurers compete for trust and salience.

Subway's new campaign, from The Martin Agency, casts Will Arnett as a diner's inner voice pushing back against sad, samey meals — a bid to reframe fast food as the smarter lunch choice.

France's leading supplementary-pension group has made an unashamedly emotional brand film with Havas Paris — turning a dry, easy-to-defer category into something worth feeling, and worth acting on.

One of the UK's largest wealth managers has hired Isobel for a TV campaign — a sign that advice brands are turning to mass-reach brand-building to rebuild trust and win the next generation of clients.

Tyre marketing rarely troubles the culture. Hankook's returning 'Hank' character — now retired and outdoors — is a masterclass in treating a creative device as a long-term asset.

Nielsen's August 2026 gross figures show Germany's ad market up just 0.9% to €2.39bn, with television down 4.9% while online, out-of-home and cinema grew.

Luxury and lifestyle communications group The Independents has acquired international production studio Smuggler, adding one of advertising's best-known film shops to a collective of 24 businesses.

AKQA's social-first Google Pixel 11 Pro campaign casts footballer Jamal Musiala in a serene 'Garden Theory' world — high-fashion calm over spec-sheet bragging, with a Highsnobiety tie-up.