All Marketing knowledge

TF1 group calibrated its 2026-27 TF1 and LCI schedules around the run-up to France's 2027 presidential election, anchoring its autumn ad inventory in news and debate.

Oral-care D2C brand Happybrush launched its first TV commercial fronted by Manuel Neuer, backed by a mid-seven-figure media package from ProSiebenSat.1's SevenVentures.

Eli Lilly has taken its obesity-drug marketing to national TV, spotlighting a Medicare program that offers GLP-1 medicines for $50/month to eligible seniors.

Old El Paso's biggest creative shift in years, by VCCP Blue, celebrates the joyful mess of family dinners with a taco crunch that summons people home across 21 markets.

Audi UK's cinematic 'After Dark' spot from BBH London has four e-tron models evade security to reach the Silverstone grid, tying EV performance to motorsport heritage.

Channel 4 and in-house agency 4Creative launch survival series 'Apocalypse' with three darkly comic films arguing modern humans are too awkward to survive.

France 2 beat TF1 in July's monthly ratings — a historic first — as M6 posted its strongest performance in two decades. The signal is unmistakeable: French TV advertisers can't treat August as dead airtime anymore.

Bud Light’s 2026 NFL campaign reunites Shane Gillis and Peyton Manning across two comedic spots and reintroduces team-branded cans — a marquee beer-category play at kickoff.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

YouTube reaches 94% of UK adults. Here's how small businesses can advertise on it — the ad formats, real costs, campaign types and a simple step-by-step setup.

The RAF Regiment’s ‘What Does Your Monday Look Like?’ by Wonderhood uses GoPro-shot footage and Monday-only media buying to reach 16-to-24-year-olds.

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.

Mars-owned Dolmio revives its famous puppet family for its 40th anniversary in its most ambitious campaign in over a decade — a bet on distinctive brand assets.

Disney's World Princess Week short by Fallon and Alex Prager leans on bigatures, puppets and a live orchestra — a deliberate handmade craft flex against AI content.

How London RC-frame and groundworks specialist EE Structures wins work by capturing its live sites on camera — turning everyday delivery into a brand asset.

French radio's 'Ensemble pour le DAB+' ran a national TV campaign to defend the car dashboard as DAB+ targets 80% coverage — a category-wide defence play.

France Televisions posted record Tour de France Femmes audiences — a 32.9% share and 23.2m viewers — strengthening the commercial case for women's sport.

Jamie Oliver stars in 'Finding Jamie', a Life360 microdrama by Baby Teeth — bringing the vertical, serialised format into mainstream UK brand marketing.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.

France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.