All Marketing knowledge

M&S continues its fashion-credibility resurgence with aspirational star casting and stylised film — part of the retailer's ongoing brand turnaround.

VodafoneThree's first big post-merger campaign sells premium tier 'SuperMobile' with cinematic, Roman Kemp-fronted craft — and a pricing lesson for anyone selling a premium upgrade.

Volkswagen launched the ad push for its ~€25,000 electric ID. Polo, with DDB Berlin leaning on humour and everyday practicality over tech specs.

Premium yoghurt brand The Collective is going national with its debut masterbrand TV campaign via Bountiful Cow, concentrating spend on Channel 4, Meta and YouTube.

Germany's dm has taken its online pharmacy dm-med to national TV for the first time, with a campaign built around ordering drugstore and pharmacy items together in one basket.

CMA Media has launched RMC+, a social-first streaming platform replacing RMC BFM Play, as the French group accelerates into on-demand and short-form video.

Dacia and Buzzman launch the new Tribrid engine with a rebel factory robot — a social-only campaign that sells feeling over specs.

After building a 500-agent network, CapCar is buying its first mass-market fame with a TF1 sponsorship — a textbook example of a digital-native brand graduating to television.

Munich coffee house Dallmayr's new umbrella campaign, 'Jedes Mal besonders', reframes the daily coffee as a ritual worth celebrating.

Dr Pepper's college-football saga 'Fansville' is back for Season 9, scaled by AI and dynamic creative across 50 markets with 200+ pieces of content.

TF1 group calibrated its 2026-27 TF1 and LCI schedules around the run-up to France's 2027 presidential election, anchoring its autumn ad inventory in news and debate.

Oral-care D2C brand Happybrush launched its first TV commercial fronted by Manuel Neuer, backed by a mid-seven-figure media package from ProSiebenSat.1's SevenVentures.

Eli Lilly has taken its obesity-drug marketing to national TV, spotlighting a Medicare program that offers GLP-1 medicines for $50/month to eligible seniors.

Old El Paso's biggest creative shift in years, by VCCP Blue, celebrates the joyful mess of family dinners with a taco crunch that summons people home across 21 markets.

Audi UK's cinematic 'After Dark' spot from BBH London has four e-tron models evade security to reach the Silverstone grid, tying EV performance to motorsport heritage.

Channel 4 and in-house agency 4Creative launch survival series 'Apocalypse' with three darkly comic films arguing modern humans are too awkward to survive.

France 2 beat TF1 in July's monthly ratings — a historic first — as M6 posted its strongest performance in two decades. The signal is unmistakeable: French TV advertisers can't treat August as dead airtime anymore.

Bud Light’s 2026 NFL campaign reunites Shane Gillis and Peyton Manning across two comedic spots and reintroduces team-branded cans — a marquee beer-category play at kickoff.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

YouTube reaches 94% of UK adults. Here's how small businesses can advertise on it — the ad formats, real costs, campaign types and a simple step-by-step setup.