All Marketing knowledge

Best Buy Ads is launching CTV inventory, multi-touch attribution and AI tools, positioning itself as 'the next generation of commerce TV'.

Amazon has launched Amazon Ads Agent, merging its DSP and ads console so AI can plan, buy and optimise sponsored, display, video and audio in one place.

Gartner says 18% of marketing leaders have already cut roles to AI, and predicts most top teams will eliminate traditional entry-level jobs by 2030.

DTC bedding brand Brooklinen produced its first celebrity-led and largest-ever campaign, 'Best. Sheets. Ever.', entirely in-house, timed to SNL and the NBA season.

At Made on YouTube 2026, YouTube unveiled new AI features — AI agents, Gemini-powered editing, live gamification and script coaching — to deepen creator retention.

American Honda has launched 'Base to Captain', an adventure-themed national brand campaign starring the Passport TrailSport SUV and spotlighting exploration.

Boston Beer's Twisted Tea has teamed up with camo brand Realtree on a limited-edition can and merch collab — a co-branding play as the hard-iced-tea category slows.

The NHL has signed Adobe as its official creative, marketing and AI partner to deliver personalised, AI-powered fan experiences using Adobe Firefly and its experience platform.

Wendy's has released an actual emo/pop-punk EP leaning into the meme of emotional late-night fast-food parking-lot moments — brand entertainment aimed at Gen Z.

Adobe projects US online holiday sales will hit a record $275.1 billion this November–December, up 6.7% year on year despite consumer strain.

Chipotle is reviving its cult margaritas with a five-city, weekends-only pop-up tour through October, building hype toward its annual Boorito Halloween promotion.

Measurement firm Lifesight has open-sourced Horizon, its AI marketing forecasting engine, betting that transparency wins trust in a crowded measurement market.

Wayfair launches 'Wayfair Delivers', a values-focused brand platform increasing its investment in sport and debuting NFL quarterback Matthew Stafford.

Mars puts its M&M's spokescandies inside classic film and TV genres — from telenovela to sitcom — in a new 'Screentime' campaign built for shareability.

McDonald's is building a retail media network selling ads on drive-thru order boards across 450 US restaurants, with a reported $1bn revenue ambition.

Jeep marks its 85th year with 'This Is Jeep Country', a heritage-led campaign driving seven models across America to reconnect the brand with its roots.

After 13 straight quarters of falling sales, Dave & Buster's names GUT as creative AOR and Mediaplus as media AOR to drive its growth marketing turnaround.

Mazda's 'Coaches Who Move Us,' with TeamSnap, celebrates selfless youth-sports coaches and awards five CX-90 SUVs — purpose marketing at the hyper-local level.

WARC's 'Health of Creativity' analysis finds TV's role as the lead channel in the world's top award-winning campaigns has fallen sharply over a decade.

Diageo's Crown Royal has teamed with Sports Illustrated on 'Royal Rituals,' an episodic content series celebrating football fans' game-day traditions.