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Two-thirds of Americans game every week, yet gaming captures a tiny slice of ad budgets — an 'unstable equilibrium' that echoes connected TV's early years, industry leaders warned at IAB PlayFronts.

Campari has updated one of its own 1970s ads with Alan Cumming serving Negronis, a heritage-forward move that rides the cocktail's boom while keeping the brand's decades-old character intact.

Subway's new campaign, from The Martin Agency, casts Will Arnett as a diner's inner voice pushing back against sad, samey meals — a bid to reframe fast food as the smarter lunch choice.

Gmail search now hands users an AI-summarised answer pulled from across their inbox. As AI reshaped web search, it's now reshaping the inbox — and email marketers need to pay attention.

Meta is removing advertisers' ability to exclude specific placements, platforms and devices at the ad-set level — another push toward automation-first buying, and a fresh headache for brand safety.

Google is automatically moving legacy Search campaigns to AI Max, and there's no opt-out. Here's what advertisers gain in performance — and the control they quietly hand over.

Meta's new Ads AI Connectors let tools like Claude and ChatGPT plug straight into ad accounts to audit, build and edit campaigns. Agentic advertising just arrived at the world's biggest performance platform.

The IAB has lifted its 2026 US ad-spend growth projection to 12.3%, with social media, connected TV and commerce media leading and linear TV the only channel in decline.

Staples has introduced a 'Hard Button' as a comedic counterpart to its iconic Easy Button, anchoring a bigger push to reposition itself as an enterprise B2B services provider.

Applebee's has expanded a single viral burger into a full 'O-M-Cheese' menu platform, adding the O-M-Cheese-adilla Burger after the original became its most-ordered burger.

Meta has consolidated its creator and partnership-ads tools into a single Creator Marketing Hub and set 29 September for general availability of Instagram live video Partnership Ads.

Nielsen has shifted its Streaming Content Ratings from weekly to daily delivery and halved the delay on its public Streaming Top 10, closing the measurement-speed gap with linear TV.

Lowe's has added Lowes.com and its Marketplace to CMO Jen Wilson's portfolio, folding e-commerce into a role already spanning marketing, retail media, loyalty and personalization.

Coach's fall campaign fuses a music-led Spotify integration, a roving live-performance bus tour and Elle Fanning to chase Gen Z, backed by a roughly 20% increase in marketing spend.

Wonderful Pistachios has built its first name, image and likeness roster — seven college athletes across six sports — for a social-first campaign running through the 2026-27 season.

Sonos has launched the largest brand repositioning in its history, 'Love the Sound. Feel the System.', recasting itself as an end-to-end sound system to rebuild trust after its 2024 app debacle.

Reuters says a flexible, dynamic paywall is lifting both subscription revenue and advertising performance at once — challenging the idea that the two must trade off.

Google has launched an 'ad detection' tool that lets marketers better assess how their ads actually appear and perform inside Chrome.

Kroger's retail media arm has delivered its strongest profit growth since 2021, underlining how high-margin advertising is becoming grocery's engine of growth.

Electronic Arts is bundling advertising across its game franchises to make a bigger, simpler pitch to brands chasing gaming's hard-to-reach audiences.