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More than 210 brands are now active on Roblox, and the platform is expanding its ad formats. Here's why gaming has become a serious marketing channel — and how to enter it without being cringe.

Fast-casual darling Cava has recruited John Ludeke — a marketer from challenger brands Dr. Squatch and Monster Energy — as chief marketing officer, signalling a more aggressive brand-building phase.

Red Lobster has formalised Andy Pitts as chief marketing officer, confirming the leader who steered its marketing through a post-bankruptcy reset into the permanent role.

UK-based, LDC-backed MSQ has acquired US performance and commerce agency January Digital, deepening its data and media capabilities and planting a bigger flag in the American market.

Google has opened its SynthID Detector to the public, letting people check whether images and other media were generated by AI, and extending coverage beyond its own models.

Florida has asked a court to force Meta to change how Facebook and Instagram work for minors, escalating a lawsuit that accuses the company of addicting young users.

The Television Academy is moving the Primetime Emmy Awards from broadcast TV to Amazon's Prime Video in a six-year deal starting 2027, a landmark shift of a tentpole live event to streaming.

Southwest’s ‘Enter Airplane Mode’, its first work under CMO Sabrina Callahan, turns a screenshot of your phone notifications into loyalty points.

NewsGuard is appealing an FTC condition on the Omnicom–IPG merger that restricts steering ad buys based on third-party journalism-standards ratings.

Ford’s new VML campaign starring Nate Bargatze pushes dealer service and genuine parts as America’s cars get older.

Albertsons Media Collective head Brian Monahan has departed after about 15 months, with the retail-media unit now reporting to the CMO.

Ferrero will spend more than $50M behind Super Bowl LXI, its biggest-ever marketing investment, with Nutella making its first Big Game appearance.

Stagwell has folded Assembly Global and ADK into a single global network, Stagwell Media, across 50+ markets and built around its AI-powered Machine OS.

Kroger, Vidmob and MMA Global built an AI model that forecasts ad-creative conversion with 81% accuracy before launch — and following it quadrupled conversion rates.

Papa Johns' new global CMO Chris Lyn-Sue is reasserting the brand with a Walmart Express Delivery partnership and a 'barbell' value-plus-promotion model.

As Americans drink less and Boston Beer warns volumes could fall again, midsize brewers are overhauling their marketing — leaning into no- and low-alcohol, RTDs and sharper brand focus.

Walmart's CEO has pledged the retailer will not use AI or customer data to set personalized prices, drawing a public line against 'surveillance pricing' as its Sparky AI expands.

Panda Express is making gaming a permanent, 'always-on' marketing channel with Super League after a campaign lifted recall by nine percentage points, expanding across Fortnite and Roblox.

Nike is increasing brand marketing investment even as revenue declines and it cuts costs, with leadership calling brand 'critical to winning' its turnaround — a notable counter-cyclical bet.

New research shows US CMO tenure has fallen sharply over the past 16 years as the role's remit balloons, putting marketing leaders in a 'pressure cooker' of rising demands and shorter clocks.