All Marketing knowledge

Carl's Jr. has shifted to cooked-to-order burgers and built a challenger campaign inviting Burger King fans to 'trade the King's crown' for a better burger.

Kraft Heinz's Capri Sun launched a supersized, refillable 'Big Pouch' in a limited Walmart drop aimed at nostalgic adults — a scarcity-led test-and-learn.

Merck's 'Your Hive of Whole Health,' with Debbie Allen, reframes HIV support around whole-person care and community rather than clinical messaging.

Patagonia's '11.2 Million Vote Project' offers customers $100 for getting three people to make a voting plan — fusing activism with customer acquisition.

Anheuser-Busch's Michelob Ultra has become the NHL's official beer sponsor in the US, extending its 'Superior Access' sports platform across 18 teams.

Peloton has launched the $2,195 Tread Flex, its first foldable treadmill, with a Miley Cyrus-fronted campaign aimed at making the brand attainable again.

NYC fast-casual chain Just Salad has launched its first ad campaign, 'Real New Yorkers Know,' fronted by Knicks star and brand equity owner Jalen Brunson.

DoorDash has named WPP Media its first global media partner across 40-plus markets, pulling brands like Deliveroo and Wolt into one consolidated account — a major win for WPP.

Target's new 'Inside Out' campaign turns its iconic red bag into a symbol of design and self-expression, doubling down on the design heritage that once set it apart as its turnaround builds.

Accenture Song has hired Melissa Fein to scale its US media business — a hire that puts the consulting-owned agency squarely on the turf of the traditional media holding companies.

Fresh off a striking turnaround, Chili's CMO George Felix laid out a growth plan that sets its sights on Mexican fast-food rivals — a bold expansion of the casual-dining brand's ambitions.

Gap has struck a multi-year deal with boy band Just Your Type, formalising a 'fashiontainment' strategy that turns its brand into culture, content and clothing all at once.

Beats launches its first customizable over-ear headphone, the Beats 360, with an Uncommon campaign in which Kendall Jenner plays every character — a masterclass in using celebrity to embody a product truth.

Paramount Skydance settles a 12-state antitrust suit with output, US-production and editorial concessions — clearing its ~$110bn Warner Bros. Discovery deal. What consolidation means for advertisers.

Instacart is using nostalgic icons like Shrek and Scooby-Doo to market its Clementine AI meal-planning assistant, wrapping unfamiliar technology in the warmth of childhood favourites.

Bacardi's brand integration at the 2026 MTV VMAs revived the Best Dance category, a sponsorship that buys the rum brand cultural relevance rather than just a logo on screen.

Direct-to-consumer brands that once bypassed stores are now fighting for shelf space at major chains, rewriting their marketing playbooks around retail as customer-acquisition costs bite.

Agency Ammunition has hired Myron Nilsson as chief creative officer, part of what its CEO frames as a year of major investment in the shop's creative ambitions.

Independent agency Folklore has hired Colle McVoy's Obele Brown-West as president, part of a leadership build-out as the shop pushes to scale its creative ambitions.

Children's apparel giant Carter's has overhauled its brand with a new logo and a social-first strategy built on self-expression, chasing a new generation of Gen Z and millennial parents.