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Dunkin' has kicked off its fall campaign by reuniting Baby Spice and Ginger Spice with comedian Rachel Dratch, cast as 'Pumpkin Spice, the long-lost sixth member', paired with a free-drink offer.

Duolingo has debuted a fashion capsule and a New York Fashion Week pop-up built around teaching people to correctly pronounce hard-to-say luxury names like Hermès.

Accenture has appointed Emma Chalwin, currently CMO of Workday, as its new global chief marketing officer, reporting directly to Chair and CEO Julie Sweet.

The Boston Beer Company has appointed Allison Stransky, most recently head of US marketing at Samsung Electronics America, as its new chief marketing officer, effective 12 October 2026.

AstraZeneca has built a 'wonderfully weird' campaign for its COPD inhaler Breztri around an AI-generated llama — proof that AI creative has crossed into even the most cautious categories.

Popeyes has rolled out 'THAT Chicken from Popeyes', its first major platform from agency GUT — a lesson in winning a crowded category through ownable specifics.

Unilever's Axe has relaunched three early-2000s fragrances with a social-first campaign that turns grown men back into their teenage selves — and the tagline is the masterstroke.

Neiman Marcus has launched 'Signature Style', its first major seasonal campaign under new parent Exemplar Luxury Group — a bet on human styling as the moat a marketplace can't copy.

Thomas' has enlisted Cecily Strong for a 21-day 'Join the Morning People' breakfast challenge — proof that participation compounds where impressions evaporate.

The Campbell's Company is cutting 13% of salaried staff and reprioritising marketing behind core brands — and that's exactly the opening challengers wait for.

Modelo has raised its college football media investment 18% for a 'Tradition' campaign — but the school-specific packaging, not the ad spend, is the real move.

Calvin Klein has made Sadie Sink the face of the second chapter of its Fall 2026 'Feel the Fit' denim campaign — and the serialised format is the real strategy.

Comscore has extended its AI Intelligence suite to measure sponsored ads inside ChatGPT — the clearest sign yet that the AI answer box is becoming a media channel.

Reddit has opened its automated, AI-driven Max campaigns to all advertisers — here's what changed, the beta results, and how brands should test it.

Impression counting is the foundational currency of digital advertising. Google's shift to begin-to-render could quietly reset baselines across the open web.

A clean case study in fusing wearable/fitness data with digital out-of-home — turning static screens into live competition dashboards.

A snack brand buys into the college-football conversation with social-first, meme-ready creative — leaning on debate and fandom rather than product claims.

A top auto spender leans into the NFL's grassroots flag-football growth story rather than just game-day spots — a sponsorship-plus-purpose play.

A rare public admission that a beloved TV franchise needs rebuilding for a YouTube-native audience — Nissan inverts the TV-first model.

KFC formalises global brand control mid-turnaround, pairing a fresh visual identity with senior leadership muscle — a template other legacy QSRs are watching.