All Marketing knowledge

The FTC has finalised orders against Cox Media Group and two partners over a deceptively marketed 'Active Listening' AI ad product, totalling about $930,000.

Dr Pepper's college-football saga 'Fansville' is back for Season 9, scaled by AI and dynamic creative across 50 markets with 200+ pieces of content.

YouTube now lets eligible US creators tag Amazon products across videos, Shorts and livestreams and earn commissions — a major social-commerce move.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

Old Navy's Cardi B 'Most Wanted Denim' push is the most-viewed campaign in the brand's history, treating $22 jeans like a luxury drop.

Behr found 40% of DIYers abandon painting projects over colour indecision — so it built an AI colour agent, ChatHue, with Google Cloud to sell confidence instead of paint.

Kohl's is merging marketing and digital under a newly created Chief Customer Officer, Arianne Parisi, as CMO Christie Raymond departs after nearly nine years.

Starbucks brought Martha Stewart and actor Belmont Cameli into a social-first campaign that owns the Pumpkin Spice Latte's 'basic' reputation — and racked up 10 million-plus Instagram views in days.

As the NFL's official pizza sponsor for a fifth year, Little Caesars revived its 'Pizza! Pizza!' BOGO ($4.99 each), expanded to 21 team partnerships and fronted it with Jared Goff.

Panera takes its overhauled points-based MyPanera program nationwide to 70M+ members, adding tiers and a Sip Club subscription, promoted by a Keke Palmer campaign.

Dunkin fronted its fall menu with creator Alix Earle, whose 'Earle-Y Riser Meal' is timed to her Netflix reality series — fusing product marketing with entertainment.

Kimberly-Clark's Kotex is riding the viral 'Bama Rush' moment, distributing nearly a million products to sororities and turning bid-card posts into a sweepstakes.

Meta has agreed roughly $18bn to settle US state claims that Instagram and Facebook harmed children — and default time limits for under-18s reshape teen reach for every advertiser.

Uber's back-to-school campaign leans into Gen Z manifestation culture and offers teens a free week of rides and deliveries to seed its supervised teen accounts.

Stella Artois launches its first multi-market activation under its Netflix partnership — an eight-market tie-in with 'The Gentlemen' Season 2 fronted by Theo James and David Beckham.

Estée Lauder taps Bowen Yang and Ana Gasteyer for 'Guilty as Skin', a campaign built on the tension of whether to share a great product with your group chat — anchored to a striking cultural stat.

ESPN's televised fantasy draft made live picks at 35,000 feet aboard a Starlink-equipped United jet — a Disney Advertising stunt United is turning into an ad for its in-flight Wi-Fi.

Coca-Cola is expanding its 'Fan Work Is Thirsty Work' platform for the 2026 season with a 74-campus tour, custom packaging for 25 teams and a Yahoo fantasy tie-up — riding a 17-year high in volume growth.

State Farm's 2026 football campaign 'Every Fan's Game Is Personal' bets on personalization and 19,000 local agents as the human edge price-led rivals can't automate.

Sticker brand Sticki Rolls turned a billion YouTube views into a NYC pop-up drawing nearly 1,000 guests and a 130% search jump — a Gen Alpha content-to-retail flywheel.