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Criteo's retail-media reset: revenue falls 11% and guidance is cut again
Criteo's Q2 2026 revenue fell 11% to $428m and it cut guidance again as retail-media revenue dropped 21%. Why the category's French pioneer is stalling — and the lesson for brands.
Aug 73 min read


Valiuz brings retail data to French broadcast TV
Valiuz signs France's five major broadcast ad houses, becoming the first retail-data provider across French TV — bringing shopper-level targeting and sales measurement to television.
Aug 63 min read


Walmart closes its Vibe streaming-ad acquisition
Walmart completes its billion-dollar acquisition of self-serve streaming-ad platform Vibe.co, pushing Walmart Connect into connected TV and straight at Amazon.
Aug 63 min read


Cartel Office casts doubt on the EDEKA-tegut deal
Germany's Bundeskartellamt has issued a preliminary assessment raising serious competition concerns about EDEKA's planned acquisition of tegut.
Aug 52 min read


Pinterest bets on London with a new retail HQ
Pinterest has opened a new London headquarters at Oxford Circus, positioning the UK at the centre of its shopping-focused advertising strategy.
Aug 52 min read


Netto rewards app shoppers with free RTL+ streaming
Edeka-owned discounter Netto is giving app users free RTL+ streaming above a spending threshold, in a permanent tie-up with broadcaster RTL — grocery loyalty meets entertainment.
Aug 42 min read


Academy Sports launches its own retail media network
Academy Sports + Outdoors has launched Academy Retail Media, offering onsite, in-app and off-site ads with closed-loop measurement across 52 million verified customers — retail media's next wave beyond grocery.
Aug 42 min read


Kingfisher builds its retail-media engine with two senior hires
Kingfisher has created its first Head of Data Monetisation role and B&Q has hired a retail-media director from Amazon — a clear signal the DIY group wants a serious commerce-media business.
Aug 43 min read


Deliveroo Media opens its order tracker to programmatic ads
Deliveroo's most-viewed screen — the Order Tracker — is now buyable programmatically through Google Ad Manager, opening one of retail media's highest-attention placements to the open market.
Aug 43 min read


Amazon's ad machine hits $19.8bn — up 26% as sports inventory sells out
Amazon's advertising revenue climbed about 26% to $19.8bn in Q2 2026, with live-sports inventory selling out — cementing retail media and Prime Video as the industry's third ad giant.
Aug 33 min read


Teardown: what Asda plugging into Amazon's ad engine means for smaller retailers
Asda's UK-first tie-up with Amazon's retail ad service is a big-brand move — but it signals where retail media is heading for everyone. Here's what smaller retailers should take from it.
Aug 12 min read


Asda plugs into Amazon’s retail ad engine — a UK retail-media first
Asda is adopting Amazon’s Retail Ad Service across its online grocery and George platforms — the first UK retailer to do so — as the retail-media land grab intensifies.
Jul 313 min read


Nectar360 becomes first UK retail media network to win IAB Europe certification
Nectar360 is the first UK retail media network to secure IAB Europe certification, a milestone for measurement standards. We explain why sta
Jul 234 min read


Epsilon gives brands more control over retail media — and a shot at AI shoppers
Epsilon's new 'Brand Pages' let advertisers build richer, shoppable retail media storefronts with unified measurement — and feed the AI sear
Jul 234 min read


Retail Media & Retail Marketing in the UK: The Guide (Updated Weekly)
A continuously updated guide to retail media and retail marketing in the UK — the fastest-growing corner of the ad market — from Amazon and Tesco to shopper behaviour, with all our latest coverage.
Jul 223 min read


Prime Day 2026: UK shoppers traded down, and brands should take note
New analysis of this year's Prime Day shows UK shoppers shifting spend away from big-ticket electronics toward groceries, beauty and everyday essentials — a behavioural signal brands can't afford to ignore.
Jul 222 min read


Tesco, Waitrose, B&Q and John Lewis join dunnhumby retail media alliance
A new dunnhumby pilot aims to let brands run one campaign across multiple UK retailers at once, tackling retail media's fragmentation problem.
Jul 203 min read
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