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France's ad self-regulator the ARPP has published a practical guide on when and how to label AI-generated advertising, landing as new EU transparency rules take effect.

Ipsos bounced back in H1 2026 after a weak start to the year: Q2 revenue rose 4.9% to €615.2m with 3% organic growth, powered by its AI-led transformation. Here's the read for marketers.

TF1's H1 2026 results show its streaming platform TF1+ doing the heavy lifting: ad revenue up 19% and 44 million monthly streamers, offsetting soft linear TV. Here's the European broadcaster blueprint.

Criteo's Q2 2026 revenue fell 11% to $428m and it cut guidance again as retail-media revenue dropped 21%. Why the category's French pioneer is stalling — and the lesson for brands.

Valiuz signs France's five major broadcast ad houses, becoming the first retail-data provider across French TV — bringing shopper-level targeting and sales measurement to television.

French-founded adtech firm Teads sues Google, claiming anti-competitive conduct cost it about 6.88 trillion ad impressions — a private damages claim following regulators' monopoly findings.

The L'Équipe group has acquired free-to-air NFL rights, including the Super Bowl, for the 2026-2027 season, with France Télévisions airing the Paris Game.

Tinder has rolled out a France-market brand campaign by Jellyfish promoting its Double Date feature, targeting Gen Z's shift toward group, friendship-led experiences.

French glass-jar brand Le Parfait has launched a summer TV campaign built on passing homemade cooking down across generations.

Insurance comparison site LeLynx.fr is back on French TV with a campaign by Hors Écran introducing a new mascot, Malynx, and reviving its famous slogan.

French media regulator Arcom will begin implementing recommendations from the Lasserre report on public-broadcasting impartiality from September 2026.

NRJ Group reported first-half 2026 revenue of €149.4m, down 3.5%, blaming a difficult advertising market as radio and TV ad income fell.

Prisma Media has become the first French press publisher to feed its first-party data into Nielsen's ID Graph, the engine behind Digital Ad Ratings measurement.

Paris agency Fred & Farid conceived the global campaign for 'Rare Beginnings', the second fragrance from Selena Gomez's Rare Beauty — a French creative win on a major international brief.

A Kantar study found nearly €100m of gross ad investment ran around France's eight World Cup matches on M6, with Google the biggest advertiser — a concrete read on the value of premium live sport.

French TV audience data for July 2026 shows France 2 leading on 17.0%, ahead of TF1, while M6 recorded its strongest month in two decades on World Cup football — reshaping the buy for advertisers.

OOH specialist Mediatransports has won the advertising concession for Montpellier's bus and tram network — roughly 650 ad faces across 185 buses — part of a run of regional transit-media wins.

French media regulator Arcom has fined Bolloré-owned news channel CNews €200,000 over on-air remarks judged to incite hatred — a reminder that brand-safety risk runs to the platforms carrying your ads.

France's JCDecaux reported 5.7% organic revenue growth in H1 2026, with net profit nearly doubling as digital out-of-home leads — a bright spot in a softer French ad market.