All Marketing knowledge

Kids-media publisher Unique Heritage Media introduced 'Tribu L'hebdo', a weekly print title for 8-12 year-olds, betting on print subscriptions in a screen-heavy world.

Brioche Pasquier's Pitch launched a back-to-school push via Les Gros Mots that ditches idealised classrooms for messy childhood reality, aiming to own the daily snack ritual.

Billionaire Xavier Niel, via NJJ Médias, is the frontrunner to acquire consumer magazine 60 Millions de Consommateurs from the state institute INC, which is being wound up.

Radio France's inter-union assembly voted to authorise a strike after management lined up a Valeurs Actuelles deputy editor for a France Inter slot — an editorial-independence flashpoint.

For its 70th anniversary, the child-protection charity dropped the 'SOS' to become 'Fondation Villages d'Enfance Ensemble', with a new logo by agency Lonsdale.

France's biggest classifieds platform, Leboncoin, is launching its first-ever TEDx, 'Habiter le monde qui vient', in Paris on 30 September — a brand-purpose play beyond transactional listings.

Chanel is extending Coco Mademoiselle from one of the world's best-known fragrances into a full makeup collection — a textbook brand-extension move.

Dutch better-for-you brand Holie's has entered France with a playful 'Paris in bed' campaign and a Carrefour listing for its no-added-sugar cereals.

CMA Media has launched RMC+, a social-first streaming platform replacing RMC BFM Play, as the French group accelerates into on-demand and short-form video.

French-founded ad-tech firm Locala has rebranded around 'Adaptive Advertising', an AI-and-location positioning it frames as the foundation for its next phase of growth.

Dacia and Buzzman launch the new Tribrid engine with a rebel factory robot — a social-only campaign that sells feeling over specs.

After building a 500-agent network, CapCar is buying its first mass-market fame with a TF1 sponsorship — a textbook example of a digital-native brand graduating to television.

Two telecoms rivals have pooled their permission-based mobile audiences into a single 11.5-million-strong SMS and RCS advertising offer — and the engagement numbers are hard to ignore.

Around 25 independent French titles are forming a shared ad sales house, Quatrième Pouvoir, to make their engaged niche audiences sellable to advertisers.

Paris FC has unveiled its first-ever sonic identity, created by Sixième Son and inspired by 'Sous le ciel de Paris'.

AXA France and Publicis Conseil have built a campaign around single-parent families, backed by new, concrete support in its accident-of-life cover.

Burger King France's third 'Masters du Chef' edition, by Buzzman, stages a comedic romance between chefs Paul Pairet and Michel Sarran.

Sud Radio has rebuilt its 2026-27 schedule for la rentrée, with Jacques Cardoze taking the morning show and a doubling-down on opinionated talk.

France's public news brand franceinfo has unveiled a new signature, 'Le réflexe info', deployed across radio, TV, digital and social at once.

France's per-garment penalty on ultra-fast fashion takes effect on 1 September 2026, explicitly targeting Shein, Temu and AliExpress.