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Omnicom Media has fused Hearts & Science and Mediahub into a single global agency, Hearts United, with Charles Roussaux running the French operation.

The first barometer from L'Annuaire des agences, built on INSEE data, counts nearly 20,000 active communication agencies in France — but 84.7% employ 10 people or fewer.

Médiamétrie's July 2026 data shows nearly 56.2m French people online — 96% of the population — averaging 3h22 a day, with weather apps surging to 33m during a heatwave.

French-rooted digital group Cosmo5 (formerly Labelium) is an official OpenAI partner agency for ChatGPT Ads in Europe, with Carrefour, TotalEnergies and Bouygues Telecom among first clients.

New Kolsquare data crowns Byilhann France's most-watched Twitch creator with 18 million viewing hours — and signals Twitch is now a general-entertainment channel, not just gaming.

SNCF's low-cost train brand OUIGO and agency Rosa Paris invent a shareable middle armrest — handed out only via a social contest — to settle the universal travel duel.

Vincent Bolloré's Lagardère Media News has taken 90% of the publisher of 'Front Populaire', extending his media galaxy and reigniting France's media-concentration debate.

French holding company Publicis has won pharma group Gilead's US media buying, estimated at $344m, unseating IPG in the wake of Omnicom's IPG merger.

Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.

Publicis Groupe France has acquired luxury-and-beauty influence agency Point d'Orgue, folding it into Influential to build an end-to-end creator offer.

Boulanger borrows the visual language of food-delivery apps for a campaign by The Good Company that makes buying a fridge feel as easy as ordering dinner.

Publicis Groupe France has acquired Paris influencer agency Point d'Orgue, a bolt-on that industrialises influence marketing inside the holding company.

Talk-and-sport station RMC revealed its 2026-27 schedule, keeping its blend of hard news, opinion-talk and wall-to-wall sport — the tentpole slots agencies buy for autumn.

TF1 group calibrated its 2026-27 TF1 and LCI schedules around the run-up to France's 2027 presidential election, anchoring its autumn ad inventory in news and debate.

French electronics retailer Boulanger, via The Good Company, apes meal-delivery app codes to promote its app — making buying a TV feel as easy as ordering dinner.

Redpill Media, the Paris agency branded around AI-powered media planning, has been placed in judicial reorganisation — a cautionary tale about the 'AI agency' pitch.

France's cécifoot team won the Euros and France Télévisions turned it into an audience hit — 3.8m for the final, 9m cumulative and 30m+ social video views.

Nancy-based company-formation startup Swapn has launched its first national TV campaign, comparing launching a business to having a baby — a digital B2B challenger betting on linear TV.

La Poste's multi-federation campaign has referees wear the number 84 to protest incivility — a new digital film wave now running across four French sports.

France's Constitutional Council struck down the law banning social media for under-15s, and President Macron has called for a fresh, 'legally robust' text.